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珠宝也能共享是否看起来很美?

2017-10-13 09:12:53   

共享珠宝门槛较高

目前,共享珠宝平台上的共享模式大致分为两类。其中一类虽然被称之为共享,但看上去似乎更像是珠宝租赁。这类平台一般拥有线下的实体店,平台上所展示的珠宝均以自营品牌为主。

记者发现,这些平台都会有一定的准入门槛,必须先要交纳月费或是年费才能有资格进入平台共享珠宝。然而,用户若想在平台上进行“共享”交易,还需要交纳与珠宝价值等额或略有优惠的押金,这些押金少则千元,高则上万元。在会费到期后,对于不想续费的用户,平台将返还全部押金,但会费无法退还。

“共享珠宝”的第二种模式是以售代租,费用不退。这种是以共享CHANEL、TIFFANY等大牌珠宝为主的模式,尽管这一模式不需要交纳会费,但消费者需要兑换该平台上的“宝额”。但值得注意的是,宝额中的钱款是永远无法退还的。

有专家认为,这种模式能够给珠宝行业和珠宝商家带来好处。从社会发展趋势上来讲,这种模式无疑是正确的,因为未来最顶层的社会发展模式一定是共享经济。通过租赁或互换的形式实现共享珠宝平台的搭建,对于“以租代售”模式而言,这在很大程度上减轻了年轻消费者的经济负担,拉近与消费者的距离。

但是,“共享珠宝”才刚刚兴起,多数共享珠宝平台因规模较小且尚在起步阶段,很难让消费者放心投入高额押金,尤其在真假难辨的珠宝行业。对消费者来说,与其选择无法确定真伪的共享珠宝,不如到实体店购买来的更为直接简单。此外,共享珠宝平台中可选择的品种相对较少,如果平台在补货方面不及时都会影响新用户的体验和老用户的黏度。

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