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新洋丰与康朴专家发挥彼此优势,立足中国市场,聚焦经济作物和高附加值作物使用的Blaukorn复合肥和Novatec稳定性复合肥。双方通过技术合作、本地化生产和品牌渠道叠加,一方面改善康朴专家的产品和成本结构,拓展康朴专家的销售渠道;另一方面优化新洋丰产品结构,提升产品质量和技术水平,提升渠道盈利能力,实现深度融合,互利共赢,为农民增收和国家化肥零增长贡献力量。
在此次签约合作中,康朴专家向新洋丰提供《启动协议》中指定产品相关的所有技术,包括提供指定产品制造流程的技术支持和培训;本地化产品通过新洋丰的工厂及制造设备进行生产,且在新增设备的采购上,康朴专家通过其合作良好的供应商渠道,为本公司享受优惠采购条款创造便利条件;同时,双方成立联合工作小组对本地化产品进行严格的质量控制。基于本次合作,本公司将在新洋丰中磷基地或指定的其他工厂组织实施相关产品的生产;在销售层面:本地化产品的商业化推广将由双方共同实施,充分结合新洋丰现有的强大分销渠道以及康朴专家成熟的技术营销支持。
此外,根据《启动协议》及配套的《化肥进口协议》,康朴专家授权新洋丰作为其指定产品在中国的经销商,负责指定配方的颗粒状Blaukorn及NovaTec复合肥在中国进行销售。新洋丰有权在进口合作中使用“康朴”标记,并在进口产品外包装上同时使用新洋丰的品牌和商标。
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