新闻 > 经济
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20171012/31562925_2.html
Server: cms-8-251
Date: 2024/07/08 22:50:18

Powered by China
China

车来车往“破产”疑云调查:源于“烧钱”太快?

2017-10-12 07:12:54   

记者获得的车来车往内部邮件则显示,今年6月,车来车往高层指出,其已进入和开新的最佳合并期,双方都有不可复制的核心优势,且公司必须快速完成转型。

但合并不到1年,车来车往却自称因资金链断裂而破产,不禁让外界唏嘘。资料显示,2016 年2月,车来车往宣布完成1800万美元A轮融资。有业内分析认为,这与其他二手车电商平台动辄几亿美元的C轮、D轮融资相比,显得杯水车薪,二手车电商是个需要不断投入资金的行业。

“去年9月,车来车往冠名‘车来车往号’高铁后,开新在今年2月宣布投入8800万元,与辽宁宏运足球俱乐部达成战略合作。”一位业内人士指出,这些动作的确花了不少钱。

多地业务受牵连

车来车往曾在开新资金链出现问题时挺身而出,那么车来车往如果倒闭是否会影响开新?

近日,记者走访了几家位于上海的开新二手车帮卖门店,店内运营均显正常。“车来车往只是入股,我们是独立运营,车来车往倒闭不会对我们产生影响。”一位开新二手车店员如是表示。

不过,虽然上海多家门店仍在正常运营中(开新总部位于上海),但记者了解到,开新二手车此前大举进入苏州、沈阳等地的门店已相继关停,其官网显示门店地址仅剩上海与北京两地。“业务调整,北京门店也已关闭,目前开新只在上海有门店。”开新官网客服说。

一位沈阳的二手车商告诉《每日经济新闻》记者,开新位于沈阳的旗舰店早已人去楼空,而与其对接的业务员已被开新辞退。“我与开新签订了为期1年的合约,但1000元保证金目前还没退回。开新给的解释是,开新二手车帮卖与车来车往去年底达成战略合并,但由于在合并过程中出现某些原因,故使战略合并未能完全达成。目前双方正进一步协商,进行区域业务和责任分割,暂时尚未明确沈阳地区归属哪方负责,10月25日前会明确告知。”

此外,值得注意的是,9月5日,车来车往集团对开新下发了两项新人事任命,其中,原开新副总经理张建斌暂代开新CEO一职,集团副总裁郭广负责开新品牌营销中心的管理。但据《每日经济新闻》记者了解,郭广目前已离职。

“近两年来,随着运营逐渐差异化、资本市场趋于理性,中小型选手正逐渐掉队,二手车电商竞争格局马太效应开始显现,行业正不断洗牌。”天天拍车CTO张延伟在接受记者采访时指出,在现有市场格局下,商业一定要回归本质,通过砸广告“烧钱”不可持续,归根结底还是要高效获客,以合理价格满足消费者需求,口碑驱动的企业才能走到最后。

根据中国汽车流通协会发布的数据显示,今年8月,全国二手车市场交易量为105.25万辆,同比增长21.02%,而该月主流B2C电商平台共上传车源18.36万辆,所占比例仅为17.4%。

中国汽车流通协会副秘书长罗磊在接受记者采访时表示,二手车电商的出现让整个市场变得更透明,同时起到了二手车“宣传队”的角色,“但二手车电商平台当前还不是市场的主流。”

上一页2/2下一页
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20171012/31562925_2.html
Server: cms-8-251
Date: 2024/07/08 22:50:18

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20171012/31562925_2.html
Server: cms-8-251
Date: 2024/07/08 22:50:18

Powered by China
China

相关阅读

404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20171012/31562925_2.html
Server: cms-8-251
Date: 2024/07/08 22:50:18

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20171012/31562925_2.html
Server: cms-8-251
Date: 2024/07/08 22:50:18

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20171012/31562925_2.html
Server: cms-8-251
Date: 2024/07/08 22:50:18

Powered by China
China
分享到:
0 0
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20171012/31562925_2.html
Server: cms-8-251
Date: 2024/07/08 22:50:18

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20171012/31562925_2.html
Server: cms-8-251
Date: 2024/07/08 22:50:18

Powered by China
China

美图推荐

404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20171012/31562925_2.html
Server: cms-8-251
Date: 2024/07/08 22:50:18

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20171012/31562925_2.html
Server: cms-8-251
Date: 2024/07/08 22:50:18

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20171012/31562925_2.html
Server: cms-8-251
Date: 2024/07/08 22:50:18

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20171012/31562925_2.html
Server: cms-8-251
Date: 2024/07/08 22:50:18

Powered by China
China

为您推荐

加载更多>>
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20171012/31562925_2.html
Server: cms-8-251
Date: 2024/07/08 22:50:18

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20171012/31562925_2.html
Server: cms-8-251
Date: 2024/07/08 22:50:18

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20171012/31562925_2.html
Server: cms-8-251
Date: 2024/07/08 22:50:18

Powered by China
China