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金融科技成银行转型“加速器”

2017-09-28 07:22:51   

在此基础上,为更好服务供应链上下游小微企业,9月27日,中国工商银行还正式发布了两大网络贷款产品——大数据金融、产业链金融产品。

客户服务智能化

智能银行、智慧银行、掌上银行……当下,银行的服务渠道、方式正不断升级。

一方面,除了早已互联网化的网上银行、手机银行,线下网点也借助金融科技的力量完成了智能化改造;另一方面,银行从“坐商到行商”,深挖客户借贷、消费、偏好等数据,主动营销,为其定制专属金融服务。

在线下网点的智能化改造中,工行的模式颇具代表性。“为适应客户多层次、个性化、便利化的金融服务需求,我们一直在探索智能设备辅助人工服务的智能服务模式。”该行相关负责人说。

记者在工行北京地区多家网点观察到,智能机具种类已得到大幅拓宽,除了传统网点常见的ATM、查询缴费机、转账汇款机,还出现了智能终端、即时制卡机、产品领取机等“新面孔”。

“据测算,客户使用智能服务比在柜台节省了70%至80%的时间,既提高了服务效率,又提升了客户体验。”工行上述负责人说,该行境内网点今年将全部实现智能服务。

在线上服务升级过程中,金融科技更是备受商业银行重视。

“招行每一个划时代的业务创新,都离不开金融科技的助力。”招商银行副行长刘建军说,该行正在发起一场由金融科技驱动的渠道优化、服务升级革命,以建平台、引流量、接场景为重点,提升消费金融的体系化运营能力,为客户提供专属金融服务。

投资顾问数据化

值得注意的是,曾被视为必须由线下人工理财师“一对一”完成的投资顾问业务,也正在试图拥抱人工智能。

智能投资顾问,又称机器人投顾,是一种财富管理途径,用机器和程序替代人力,实现投资决策自动化、资产配置网络数据化,从而提高效率和有效性。

此前,证券公司、互联网公司、第三方理财平台已抢先试水智能投顾。随后,招行推出摩羯智投,专注于基金组合配置服务,成为首家探索智能投顾业务的商业银行。

虽然探索者众多,但业内也不乏对智能投顾的质疑之声:第一,智能投顾的核心之一是模型构建,当前的参与机构能否保证模型数据来源多样性、有效性?第二,智能投顾的另一个核心是模型的自我修正能力,伴随市场变化,参与机构如何解决模型的自我学习、修正难题?

“为此,华夏银行正在研究机器流程自动化技术,并将其作为人工智能的关联技术。”该行首席信息官王汉明说,当交易员的所有交易行为都被智能设备所取代后,比拼的就是智能设备的模型,以及模型的自我修正能力,如计算、反应能力等。

“由于银行的资产管理业务多为代客理财,因此更需要对上述模型开展严谨、充分的验证,对客户负责。”关文杰说,华夏银行坚持技术先行、严格验证、审慎推出三个原则,待技术成熟后,将向市场正式推出智能投顾产品。经济日报·中国经济网记者 郭子源

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