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“双11”前夕阿里增持菜鸟至51%

2017-09-27 07:22:55   

与快递公司纷纷上市相对应,快递业配送效率也得到提高,2016年“双11”,当天6.57亿的订单是2013年“双11”的4.3倍,快递速度却越来越快,签收1亿包裹用时从9天缩短为3.5天,效率的提升与智慧物流平台的搭建不无关系。

而根据国家邮政局预测,今年“双11”期间(也即11月11日至11月16日)全行业的快递处理总量将超过10亿件。

赋能新零售

中国有全球最多的物流订单,每天有1亿个包裹在流动。但事实上,中国的地理广阔,地形地势复杂,交通基础设施薄弱,人口和消费能力的分布也极不均衡。这造成物流的效率提升面临诸多屏障。

新技术和新需求让行业意识到,仅仅依靠传统的仓配模式已经远远不够。新零售的物流应该是立体多元的解决方案。

今年8月份,商务部发布《2016年中国国内贸易发展回顾与展望》中的观点认为,随着新零售的崛起,以线上线下融合为特征的全渠道流通正在快速发展,实体店和网络端相互渗透。

中国的社会化物流起于电商。在电商发展的前半段,物流比拼的是价格,所以造就了“江浙沪包邮”。到了后半段,物流比拼的是服务,包括随着新零售而来的、更加多元的物流服务。

阿里巴巴集团CEO张勇认为,基于新零售,商家将不需要再把包裹从一个仓库空运到另一个城市,而是可以选择收货地的就近门店来发货。未来所有物流系统和所有商业系统都可以融合,两者不可分离。

商务部在近期的一份报告中还表示,新物流已经成为新零售的高速公路,以线上线下融合为特征的全渠道流通正在快速发展,菜鸟为代表的“当日达”已经成为物流配送领域的新航标。

“对菜鸟增持和持续加大物流领域投资,体现出阿里致力于提供给用户最好物流体验决心,”张勇表示,随着新零售战略的推进,阿里将更大程度上加强生态中的商业和物流能力,在物流关键领域加大投入,打造服务于中国乃至全球高效物流网络。

而在新零售战略中,菜鸟网络给自己的定位就是要结合新零售,将现有的社会物流解决方案重新定义,去承载整体社会物流的解决方案。

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