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红米源创始人赵金根:用品质和良心做生态农业健康产品
2017-09-25 14:36:53 中国经济网
为了进一步提升红米的品质,泉之道和中国农业大学合作进行产品研发,在确保红米本身营养价值的基础之上,将红米作为一个产业链进行发展,相继研发出早餐系列、保健系列、基础谷物、休闲零食以及减肥代餐等多个系列,从而将一个单品作为一个品牌进行运作,开创中国粮食产业的先河。目前,泉之道在深耕红米源的同时开创了农庄体验、精品粮油、生态原粮和多味营养早餐共同发展的产业链,缔造独具特色的红米品牌。
图为:红米源产品
立足生态农庄 带动红米产业扶贫
“好红米,泉之道”,种植红米的农庄四面环山,独立的气候条件,不受外界环境任何危害,引用高山无人区泉水直灌梯田,无农药、无化肥、全程超有机种植,铁犁牛耕、土肥施田、人工播收的传统农耕方式逐步得到消费者认同。在这片肥沃的土地上,泉之道始终秉承“良心缔造好产品”的核心经营理念,专注红米单品,传承千年红米文化,立志做大做强红米产业,打造中国红米第一品牌。
当绿色有机红米打开市场以后,赵金根再次规划新的发展战略,立足于生态农业以安全食品和健康养生为核心战略定位,将公司自由基地的3000多亩梯田发展成健康养生的悠闲农庄,顺应中央和地方政府关于农业农村发展和环境保护的政策,打造太湖泉之道生态农业示范园,采取“公司+基地+园区+农户”的新型发展模式,在新农产品研发上,我们充分利用红米富含氨基酸等多种微量元素和丰富的膳食纤维的特点,和中国农业大学食品与营养管理学院合作,联合开发针对写字楼上班人群的营养早餐,同时引导消费者到生态红米基地观光休闲、健康养生,实现一、二、三产业深度融合,带动当地农民脱贫增收和农业经济的不断发展。
图为:红米源创始人赵金根
骨子里的淳朴打造良心品质
泉之道自2013年成立至今,基地规模已经达到3个管理单元(1000亩/单元),通过线上线下共同开拓,与“金色逸站”、“本来生活”等多家大型企业合作,全面建成产品销售三大渠道,“红米源”已具备一定的品牌知名度,也是国内为数不多的获得国家认证的有机红米之一。并且企业仍在不断拓展,同时启动农庄模式和上市模式,届时中国乃至世界各地更多普通百姓的餐桌上都能品尝到来自中国大别山梯田的天然红米!这是泉之道的愿景,也是赵金根的梦想,因为泉之道发展至今,也并非一路顺风,当别人选择收购成品红米的时候,他坚持自耕自种;当别人选择花费大量资金打广告的时候,他坚持用品质做宣传;当别人选择多种粮食综合营销的时候,他坚持把红米单品做成一条产业链。也正是靠着这份执念,赵金根带领的泉之道一步一步将“红米源”从无名小卒做到现在领衔红米行业的品牌。
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