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冯小刚再陷业绩对赌困境 《芳华》票房7亿才能回本

2017-09-22 07:12:14   中国经济网

在此次收购中,华谊兄弟与东阳美拉约定了“业绩对赌”。根据东阳美拉做出业绩承诺,自股权转让完成之后,冯小刚需要承诺东阳美拉2016年度的业绩目标为经审计的税后净利润不低于人民币1亿元,而且自2017年度起至2020年12月31日止,每个年度的业绩目标为在上一年度承诺的净利润目标基础上增长15%。若未能完成该目标,冯小刚将以现金补足差额。

当时就有业内人士指出,东阳美拉是个空壳,没有开展业务。华谊兄弟高价收购,如意算盘是想绑定“冯小刚IP”5年。

事实上,自2016年起,冯小刚作品集中爆发,从《我不是潘金莲》到《芳华》,几乎保持了一年一部的节奏。在此之前,冯小刚最近的一部作品是2013年的《私人订制》。业内普遍认为,是华谊兄弟一致协议,让冯小刚找回“状态”

那么,冯小刚能凭借《芳华》,为东阳美拉赚的1.15亿元的净利润吗?

东方财富证券研报认为,根据2010年-2016年的国庆档总票房成绩以及今年国庆电影市场的激烈竞争,预计今年国庆档影片票房总成绩有望突破27亿元;《芳华》制作成本1.3亿元,除了影片本身高品质制作,加之冯小刚的影响力与票房号召力,预测国庆档期间票房4亿元,总票房可达6亿元左右。但是,电影发行中涉及制片方、发行方、院线、影院四方利益的分配。如果《芳华》票房达到6亿元,除去税费,制片方大约能分得2.2亿元,扣除制片成本,净利润很难达到预期。

与此同时,《芳华》背后还有多方参与分羹,资料显示,《芳华》有包括东阳美拉、华谊兄弟在内的6家出品方和10家宣发公司。如果多方分账,那么《芳华》票房收入起码要达到近7亿元,冯小刚才能安全过关。

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