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众安保险联手微信读书 看延误险玩出精彩“跨界”
2017-09-20 13:12:03 中国经济网
据了解,众安保险在机场场景下推出的小程序还包括飞享e生出行综合保障年卡、机场航意险、机场旅行险等,可以满足用户各个需求角度,让保险服务触手可及,陪伴用户安心出行。
跨界连接 服务互联网生态
当前,整个社会搭载着互联网快车正处于高速发展阶段,而整个生态圈的碎片化趋势日益突出,人人都在讲场景创新,却往往很难抓住创新的本质。在笔者看来,最大维度满足用户需求才是创新的本质。众安保险与微信读书的这次合作,正是抓住了机场延误险潜在用户时间“碎片化”的特点,找准其核心需求,结合跨界创新,给用户带来最极致的体验同时,也开创了保险产品挖掘航延候机碎片经济红利的先河。
近年来,众安保险以互联网思维,突破传统保险行业局限,通过跨界链接,创新研发了退运险、无人机第三方责任险、碎屏险、尊享e生、飞享e生等众多“有温度”的高频、碎片化保险产品,嵌入到各个应用场景,以其作为风险保障的载体,通过高密度的布局及持续渗透,逐步涉及到生活消费、消费金融、健康、旅游及汽车等众多行业领域的众多应用场景,由此建构着良性发展的互联网生态圈,成为名副其实的互联网生态服务者。
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