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众安保险上市带动保险科技热

2017-09-20 09:22:18   中国经济网

业内认为,尽管保险公司具备保险经营资质并拥有较完善的行业数据,但互联网公司拥有更强大的技术积累以方便介入保险科技。蚂蚁金服相关负责人指出,传统保险公司产品开发投入相对更大,而互联网企业则占据一定优势。

保险科技要更懂用户

科技发展正推动保险市场快速发展,但最不可忽视的因素还是消费者本身。在近日召开的第二届中国金融科技大会上,多位保险业嘉宾就“保险科技的突破口”这一话题进行深入讨论,他们的重点无一不放在“用户”这一关键词身上。

深圳慧择保险网CEO马存军指出,尽管目前行业一大问题在于消费者总认为保险产品离自己较远,但保险科技的出现,将使产品适用于更多场景,保险也将如同水电煤气一样,成为人们非常重要的生活基础。

大特保CEO周磊则认为,目前保险市场面临非常大的用户需求,但一些保险公司和平台虽然拥有宝贵的用户资源,却未能成功对接用户的需求,缺少激活、留存、转化的机制和体系。“如何连接用户的需求和投保能力,保险科技的作用必不可少。”

水滴互助创始人沈鹏表示,保险科技的重点在于如何更好地迎合用户需求。“在中国,很多人对保险的了解不够深,对其性价比和各方面也不是太认同。保险科技的出现使业界可用科技手段‘教育’保险市场,通过科技来做普惠和教育用户的事情,逐步让消费者接受保险。”

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