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徐留平强势洗牌一汽管理层 夏利品牌或从此消亡

2017-09-20 07:26:59   中国经济网

值得一提的是,在合资合作事业管理部下属的4个管理处职能说明中,无一例外全部都提到并重点强调要务必“支撑自主”。据此,徐留平全力搭建一汽大自主框架、发力自主品牌的意愿显露无疑。

有一汽方面人士对记者表示,之所以进行如此大规模的组织机构调整,基于实现一汽集团各板块目标。 其中,红旗品牌成为“高端自主第一品牌、第一销量”; 解放品牌成为“自主商用车第一品牌、第一销量”; 2020年-2025年,奔腾品牌成为“一流品牌、行业前五,进入国内自主品牌第一阵营”; 新能源、智能网联行业领先,进入国内该领域第一阵营;合资品牌板块,将合资企业打造成为国内合资品牌数一数二的企业。

夏利归属尘埃落定

徐留平“闪电战法”再现

关于近段沸沸扬扬的一汽夏利停牌原因和股权归属质疑终于尘埃落定。

据相关知情人士向《证券日报》记者透露,在最新的一汽组织框架方案中,包括一汽夏利、吉汽公司和轿车公司在内都将被纳入新设立的奔腾事业本部。奔腾事业本部将全价值链过程(研产供销)功能封闭,为独立预算及考核单位,由总部对其直接战略掌控。

事实上,这是徐留平将其治理长安时的“瘦身大法”在一汽身上再次演练。时间回到2009年,彼时如何将长期亏损、积重难返的昌河和哈飞汽车进行资产重组优化,是摆在徐留平面前的一道难题。

当时的徐留平选择了闪电战法。在签订重组协议不到两个月,他先是向昌河、哈飞和东安动力、东安三菱派出工作小组,紧接着火速调整哈飞、昌河领导班子,随着原长安汽车高管分别就任两家企业掌门人,这两家老牌汽车企业以极快地速度脱离了中航系掌控,创造了日后业绩飞升的新长安汽车时代。

结合此次将夏利纳入奔腾事业部,上述人士对记者表示:“此次品牌调整的目的就是在为一汽集团的新战略部署铺路,今后自主乘用车将统筹规划,共享采购、共用渠道,“未来夏利或将成为一个车型品牌,而不是企业品牌,集团将专注做强做大一汽奔腾品牌”。

众所周知,“夏利的经营状况非常糟糕,现金流、内部管理、营销能力、后续产品开发能力等都有问题。”知情人士向记者表示,从2015年开始,随着一汽陷入反腐风暴,多名高管的落马和频繁换帅导致企业内部局面动荡人心惶惶,同时一汽内部利益主体较多,推动解决同业竞争和整体上市缺乏有力决心和力度,致使多次尝试归于失败。

“每次高层的变动,都意味中层管理干部的重新洗牌,这几年企业都人事上耗费精力,根本没有时间花在业务上”。有一汽集团内部人士告诉记者,正是因为看到一汽内部存在的问题,上层认识到需要立即派出强有力的领导班子掌控局面。

记者注意到,王国强成为了新设立的奔腾事业本部负责人。“一汽方面对于自主乘用车的重视程度可见一斑。” 该名人士表示。事实上,作为一汽集团公司党委常委、副总经理,王国强刚刚于今年3月份持印到任。

徐留平执掌一汽集团后,就把自主事业作为集团发展的核心内容,积极践行“尽快争取通过3年至5年左右的拼搏,坚决把自主品牌搞上来,使一汽集团成为中国汽车业第一品牌,世界上的金字招牌”的誓言。

有业内人士表示,人事调整与发展战略密切相关。此番人事改革对于贯彻新的发展战略和思路,选拔人才、提高效率、调动积极性,将带来重要的作用。

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