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京津冀三地酒店总经理齐聚北京稻香湖景酒店 交流创新经营思路

2017-09-19 19:17:00   光明网

除了春节、圣诞节等传统的中西节日外,酒店每年都举办踏青节、荷花节、丰收节和冰雪节。越来越多的客人选择在周末或节假日来店休闲度假、举办各种聚会或家庭亲子活动、参加儿童教育课堂、进行文化艺术鉴赏活动等。3年多来,酒店在园区内修建了幸福小镇、河堤木栈道、荷塘、特色市集、美食广场、儿童世界等;今年又建成了大美儿童欢乐岛,并打通酒店内部的水系,实现了客人们乘游船赏美景的愿望;还定期举办摄影展、书画展、端砚展、国学雅乐鉴赏会、儿童科普教育活动及音乐节、各类家庭亲子活动、青年联谊活动、嘉年华活动、沙龙、讲座等。

跳出酒店经营酒店

为实施精准化、多元化经营,将服务、环境、文化、艺术、教育、家庭亲子等元素融入到酒店产品中,增加客人的消费的附加值。从2014年开始,酒店先后与中影公司等单位合作打造了首家纪录片院线、故事片院线、航天科技院线、客房内院线;与蒙娜丽莎合作建立婚纱实景拍摄基地;引进维兰西餐厅进驻玛雅岛;成立准点湖景文创中心、湖景非遗博物馆等,极大地丰富了酒店的服务产品,形成了营收增长点。

通过与知名企业和专业团队的合作,创造更大的经济收益,经营和管理更加专业化。今年,酒店又与大美亲子有限责任公司深入合作,努力将“大美”这两个字打造成稻香湖景酒店亲子服务产品的品牌,而且最终要将这个品牌推向市场,在酒店外更大的区域进行合作和发展。另外还与深圳深潜教育培训有限公司合作组建了北京稻香深潜体育文化传播有限公司,拉动了高端消费市场。据统计,2014年合作方营业收入只占酒店总收入的1.71%,2015年占2.56%,2016年已经占到10.37%。今年上半年合作方创收比去年同期增长了10.39%。

为实现多元化发展,酒店开始策划设计资产证券化产品,从而能够提高企业自身的融资能力,逐步实现多元化的融资手段,使稻香湖景酒店通过金融创新产品先试先行,便于酒店未来发展过程中的兼并扩张。两年来,酒店在营收上从资本运作中获得了益处,建立了稻香湖景装饰公司和湖景商贸公司,将酒店内的部分环节放到更大的市场上去进行公司化运作,从而达到提高创收能力、形成大宗采购、节约成本、扩大酒店影响力的作用,为今后向集团化发展打下基础。(记者李远方)

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