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恒天文投旗下时尚·北京打造主题展览 积极探索非遗活态传承
2017-09-18 11:01:46 中国经济网
论坛由非遗传承人阿板老师一曲嘹亮的山歌声中拉开帷幕。“艺+遗”项目的操刀人程霄霄女士与四位设计师共话传统与摩登碰撞的感受与设计理论。设计师表示,由时尚·北京打造的“艺+遗”项目搭建了一个平台,让他们能切身体会非遗的精细专注和传统文化的无限魅力,更促使他们思考,如何秉承时俱进的态度、用不同的方式和手法,去诠释、设计符合现代人需求的产品。在实现非遗再设计“落地”的过程中,免不了碰壁,但始终不忘初心。“希望通过一些当代的语言来转译传统的东西,能让传统的东西有一个新的面貌,被我们年轻的消费者被喜好,对接我们当代人的生活,这样非遗才能够真正的活化。”“艺+遗”项目设计师、清华美院副教授王悦表示。
时尚·北京“艺+遗”主题论坛现场图
此外,来自恒天文投、时尚·北京的企业代表以及文化产业界代表,从更宏观的角度探讨了非遗的活态传承、促进文化交而通等话题,引人深思。
恒天文投品牌营销总监王春蕾表示,在文化产业大发展大繁荣的背景下,凭借时尚·北京的品牌资源与力量,我们把非物质文化遗产从博物馆里“请出来”,用现代的方式让其融入百姓的生活。在非遗活态传承上的积极探索,让传统工艺释放出新的活力,更促进了多元文化交通互融。王春蕾女士补充道,“恒天文投打造时尚·北京这一平台,希望聚集社会有效资源,传递时尚的生活方式和态度,最终引入到文化产业中。”
时尚·北京“艺+遗”主题展论坛沙龙大合影
“艺+遗”蜡染非遗再设计项目的首次成功亮相,也为时尚?北京年度重磅活动拉开序幕。12月28-31日,时尚·北京之夜将在北京展览馆,再次点燃全城。
恒天文化产业投资集团有限公司简介:
中国恒天集团作为一家多元化的企业,积极践行国家战略,提出“一体两翼”的战略发展目标,将文化产业作为重要一翼,在这一战略指引下,恒天文化产业投资集团有限公司(下文简称“恒天文投”)应运而生。立足纺织产业为恒天集团发展文化业务这一源头,恒天文投以“文化产业化、产业聚集化、聚集高端化、高端品牌化、品牌国际化”为基本原则,积极助力恒天集团实现从传统产业领域向文化产业领域的延伸。
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