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苹果的“霸主地位”,在5G时代仍存变数

2017-09-15 07:31:54   新华网

这些细微的瑕疵,令苹果的耀眼光芒逐渐暗淡,吸引力下降。而国产品牌则在创新路上走得更远,敢于尝试突破,更贴近用户需求,带给用户更好的体验,促使很多用户转投国产品牌的阵营。

值得一说的是,无论是在PC时代还是手机时代,乔布斯都坚持采取软硬件一体化系统,与互联网的开放、兼容思维相反。苹果手机在这方面更是做到了极致,构建起一个完全封闭式的生态系统,用户要遵守苹果的各项严苛规则。

这是一把“双刃剑”。用户一旦习惯苹果的生态系统后,就很难脱离掉,这确保了苹果手机的霸主地位。但封闭系统也阻碍了创新意识,为了保住超额利润,采取保守策略,不敢放手突破。苹果近年来产品的平庸化,跟封闭式系统思维不无关系。此次iPhone8的“刘海”和后置双摄采用竖排设计等狂遭吐槽,就能说明些问题。

后乔布斯时代的苹果,光环逐渐失色,苹果会否染上“大公司病”,被其他公司颠覆取代,还是个未知数。不过,在科技领域,新老交替是最正常的事,无数科技巨头倒在新崛起的公司脚下,致命伤就是失去了创新精神,为既得利益所困,不敢打破陈规,不敢革自己的命。

回望手机行业历史,一直是城头变幻大王旗,没有永远的霸主,每一代际都有新的巨头登顶,旧的巨头轰然倒下,摩托罗拉、西门子、诺基亚、苹果都是如此。如今,中国品牌的迅猛崛起,已对苹果构成了威胁。假以时日,在5G时代降临时,有的中国品牌会否将苹果替代掉,也颇具想象空间。

□华挺(媒体人)

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