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深交所问询乐视网为何提前还钱给贾跃亭

2017-09-14 07:31:22   新华网

 百亿负债的乐视致新被孙宏斌寄予厚望

张志伟于2013年3月加盟乐视网旗下子公司乐视致新,担任销售副总裁,主要负责乐视TV超级电视和互联网机顶盒的销售业务。加入乐视前,张志伟曾担任美的集团空调事业部北区推广总监、海信科龙电器电子商务部总经理、京东商城黑电业务部总经理等职位。

在今年7月当选乐视网董事长后,孙宏斌便对乐视高层进行了大调整,在8月份曾一天宣布11名高管的新任命。张志伟负责的乐视致新,被孙宏斌寄予厚望。在乐视网今年半年报中,乐视网称新乐视的目标是成为以家庭互联网为平台的文化消费升级大潮的引领者,打造以智能电视为核心的大屏互联网家庭娱乐生活,而智能电视业务正是由乐视致新负责。

但在乐视资金链危机下,乐视致新面临重重困难。自2012年9月成立至今,乐视致新净利润亏损接近20亿元。今年上半年,乐视致新营收46.53亿元,同比下滑37.64%,净利润亏损2.82亿元。

更大的危机在乐视致新的债务。截至今年6月底,乐视致新总资产137.84亿元,负债100.53亿元,净资产仅37.31亿元。在乐视致新百亿负债中,在未来一年内需要偿还的流动负债达到70.76亿元。

而乐视致新能够获得的外在支持却在不断减少。8月底,曾接受乐视债转股方案的信利国际公告,旗下的信利电子就投资乐视致新纠纷提交民事诉讼。要求乐视致新返还已经支付的首笔投资款2.4亿元;而拟向乐视致新入股约7亿元的仁宝电脑,早在乐视资金链危机愈演愈烈时,宣布暂停该笔入股。

临危受命 张志伟要重新规划销售模式

新乐视起航之际,梁军要重新梳理乐视的销售体系。“简单的降价促销模式,无法成为新乐视的长期核心竞争力”,乐视方面表示。

而此次,对于张志伟来说,他此番归来,也需要对乐视致新的销售模式重新规划。

以往的销售模式也不得不改,今年5月,深交所16问乐视网,其中就包括销售模式改变致关联交易剧增。销售方式上,乐视致新的销售模式由自行销售转变为销售给关联方乐帕,再由乐帕对外销售;而后乐视网与关联方再成立乐视智能终端科技有限公司,乐视集团内的所有智能终端产品都通过销售给乐视智能终端,再销售给乐帕和电子商务。

目前梁军提出的思路是,在6月28日的投资者交流会上,梁军曾透露,“我们未来三个月主要集中在网格的划定,跟渠道重新签合同”,以稳定渠道。近期,全国已有45家线下乐视生态体验店开业。(记者 李春平 刘素宏)

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