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五大行网银仍有部分“快返”年金在售 等待“上新”
2017-09-14 07:12:21 中国经济网
“我们正在考虑如何在符合监管要求的前提下,保持产品的竞争力,也在密切关注同业情况。”某中型寿险公司市场总监杨静(化名)对记者表示,他同时表示,希望能分享同业产品动向的相关信息。
已经有部分公司推出了符合“134号文”规定的新型年金保险产品。例如,人保寿险在“134号文”发布之后推出了第一款后中长期储蓄型产品:尊赢人生年金保险(分红型)。为增加吸引力,该产品设计了高返还比例等特点,满足消费者对资产保全、财富传承、养老需求以及资产流动性需要。
另外一家险企表示,目前正在开发一款分红型终身年金保险,主打养老保障,并在养老责任上进行创新,以增强产品吸引力。对于新产品开发方向,该公司表示,将重点开发适合百姓的养老、医疗产品,着力于长期保障型产品,升级重疾产品,开发健康险、返还型意外险、长期分红年金产品等,争取形成1-2款拳头产品。
记者了解到,不仅是网银渠道,在个险渠道,营销员也在等待“上新”,目前主要按常规节奏销售传统保险产品。“传统保障型保险销售速度慢,不易上规模。而公司要想冲明年开门红的业绩,还是需要一些大额保单,年金类产品比较符合这一需求。”某大型寿险公司营销员林女士对记者称。
值得一提的是,一般情况下,每年的九十月份,险企就已经在为第二年的开门红做准备了,而记者近期询问多家险企,他们皆表示目前开门红产品尚在研讨之中,还没有做出决定。“我们预计明年开门红增长幅度有限,甚至可能负增长。”杨静对明年的开门红市场形势很不乐观,这也代表了目前多数业内人士的预期。
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