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国内千万元富豪达147万人 9成人士将保险作为理财方式
2017-09-07 07:36:44 中国经济网
在考虑购买商业人寿保险时,“保险公司品牌的知名度”(83%)是高净值人群首要考虑的因素,其次是“保险产品的保障额度”(64%)、“产品的收益率”(55%)等。在信息开放的当下,高净值人群获取商业人寿保险的渠道也繁多,其中,“专业顾问”和“朋友、亲戚推荐”占比最高,互联网、微信等线上媒体也有较高的提及率。超过六成的高净值人群表示,会主动寻找或了解商业人寿保险产品最新服务、产品动向。
《白皮书》同时显示,高净值人群家庭平均每年在商业健康保险的交费上总投入 2.64 万元,他们购买商业健康保险的主要原因已从“资金”转向“资源”。84% 的人认为“得到更先进的医疗设备的诊断”是他们购买商业健康保险的原因,其次是“享受更优质的医疗环境”(77%),62% 的人群认为购买商业健康保险可以“得到更好的药物”,为了“得到更好服务”而买的人也超过五成。“资金”方面,“重大疾病得以费用保障”的原因占比 67%,而“报销范围更广”仅占三成。
此外,近三年来,养老社区在高净值人群中的感兴趣程度逐年提高,与2015年相比,高净值人群入住养老社区的可能性增长44%;相比2016年,表示“肯定会入住”的人群上涨50%。研究显示,每个主力高净值人群家庭中,有3位平均年龄在73岁的老人需要赡养。
值得一提的是,广东连续第二年成为拥有最多千万资产高净值人群的地区,比去年增加 2.8万人,达到26.8万人,增幅11.7% ;北京第二,千万资产高净值人群比去年增加2.5万人,达到26.3万人,增幅10.5% ;上海第三,千万资产高净值人群比去年增加2.5万人,达到23万人,增幅12.2%。这三地共拥有千万资产高净值人群 76.1万人,占全国的 51.78%。
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