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知识付费江湖“口水战”再起
2017-09-01 07:46:17 中国经济网
正因为平台最初的受众群体和价值观不同,当平台经过高速发展,用户越来越多,对商业化的压力也越来越大时,这种冲突就显得更加激烈。因此,面对大V出走,知乎一边强调“真正有价值的内容产生背后,是深度的思考,是经年累月专业实践的积累,是同行交流的彼此启发。这是无法简单粗暴的批量生产、批量计价的”,一边也不忘明示还留下的作者不会穷困潦倒,“目前知乎Live讲者超过2000人,讲者平均时薪过万,出版也为诸多用户带来超过30万的版税收入。”
但这套说法,不少自媒体人并不买账。在著名自媒体人葛甲看来,那些认为“钻钱眼的ID就是开启了死亡之路,没钻钱眼就是纯洁无瑕”的观点其实忽略了一件事,如果内容创作者提供的劳动被那些情怀泛滥的平台拿去充估值,让创始团队财务自由,这些劳动者的权益谁来保护落实呢?
战争背后:
腾讯入场,内容创业平台迎大考
昨天,“腾讯文创基地”在北京腾讯众创空间正式挂牌,并启动线上“企鹅号城市新星”评选和线下“企鹅号城市计划”,全方位聚焦内容创业。腾讯表示将持续助力文创产业创业者,聚焦优质内容生产,实现商业变现破局。腾讯内容平台部总经理侯晓楠表示,企鹅号计划将再次开启“内容生态”新的元年,内容将成为腾讯确立开放策略之后的第三战。
其实,BAT的任何一家都没有放弃过对内容创业的扶持。为了刺激作者,不差钱的平台往往会慷慨地向内容创业者发出红包。无论是阿里巴巴旗下UC大鱼号的量子计划,还是百度百家号对作者的补贴,到今天腾讯以全平台流量之力对作者的支持,斗争激烈程度可见一斑。
但一个惨烈的真相是,在竞争激烈的内容创业市场,面对有限的优质作者和急迫的时间,留给各家平台布局的时间都不多了。
葛甲表示,“新的TMD(今日头条、美团、滴滴)和老BAT上位的风格与手法有很大不同,现在空间不大,TMD必须以明抢其他平台利益的方式占得上风,造成的结果是今日头条和美团目前四处树敌,人人喊打。但其实更大规模的围剿还在后面。”
北京晨报记者 韩元佳
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