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财险三巨头座次很平静 区域互怼很惨烈

2017-08-31 07:22:18   中国经济网

值得注意的是,车险市场的费用竞争依然激烈。根据平安产险和太保产险披露的数据,上半年,平安产险的车险手续费为136.61亿元,同比上涨了48.7%,涨幅远高于其车险保费的增幅,而其非机动车辆保险手续费为16.26亿元,同比下降了19.8%,公司整体业务的费用率由40.4%下降3.1个百分点至37.3%,赔付率由54.9%上升3.9个百分点至58.8%。

业内人士分析认为,上半年国内新车销量增速回落,车险保费增量市场有限,竞争激烈,次新车保险市场成为险企争夺的焦点,拼费用是一种简单粗暴的争夺市场的有效办法。整体上看,大型险企的车险费用率比中小险企更低,但他们的市场份额大,影响也大,一旦提高费用率将抬升整个行业的费用率。随着监管政策对拼费用的限制,对理性竞争的引导,下半年这种手续费快速上涨的态势可能会发生改变。

三巨头各区域座次不同

尽管表面上看起来财险市场较为平静,大型险企市场份额变化较小,但事实上,《证券日报》记者了解到,巨头们之间的较量和竞争实际上非常激烈。尤其是在部分地区,财险巨头的排序与其公司整体排序差异较大。

从财险巨头公布的区域经营数据可以发现,平安产险在上海、江苏等保险大省(市)的发展较为迅速。例如,上半年其在上海取得保费72.11亿元,同比上涨41.8%,是保费增速最高的地区;在江苏取得保费72.53亿元,同比上涨29.9%;在广东取得保费158.14亿元,同比上涨24.1%;在四川取得保费67.41亿元,同比增长22.8%;在浙江取得保费57.99亿元,同比上涨15.5%。

相较而言,太保产险在江苏和广东的保费增速就要慢一些。数据显示,上半年,太保产险在江苏取得保费62.52亿元,同比上涨3.8%;在广东取得保费收入60.13亿元,同比上涨1.3%。其保费增速较高的是河北和四川两地,上半年分别取得保费收入16.76亿元和18.76亿元,分别同比上涨21.1%和20.5%。

人保财险在半年报中未公布各地区的经营情况,《证券日报》记者根据各地保监局公布的数据,选择上海、江苏和广东三个地区进行了财险巨头市场份额的对比。在上海地区,三巨头按市场份额排序依次为平安产险、太保产险和人保财险,其市场份额分别为28.72%、14.73%和13.51%;在江苏地区和广东地区,三巨头按市场份额排序依次为人保财险、平安产险和太保产险,三公司在江苏的市场份额分别为39.89%、16.69%和14.39%;在广东的市场份额分别为30.33%、27.21%和9.66%。可见,平安产险在部分地区的市场份额领先人保财险,在广东其份额与人保财险相差仅3.1个百分点,区域竞争态势激烈。

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