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天鸽互动遭艾默生“炮轰”三天无澄清

2017-08-21 10:47:58   中国经济网

类似情况,另一家分销商,瑞玛时代信息去年营业总收入为269万元。这两大经销商撑不起天鸽宣称的如此高的收入。

渗透率低 用户花费却高于对标企业

艾默生进一步指出,天鸽可以获得用户花费的44%,而2013年天鸽互动的营业收入为5.28亿,由此推算天鸽的用户花费为11.98亿元。作为天鸽对标公司的六间房所有销售都靠直接销售给客户,由此其营业收入可以直接转换为用户花费,2013年六间房的用户花费为2.81亿元。由此,可以计算出天鸽的用户花费为对标公司六间房的4.3倍。

而根据艾瑞咨询的调查,2013年3月份9158和新浪秀的用户渗透率分别为2.1%和2%,两者占据天鸽互动81%的营收,推算出天鸽互动整体渗透率为5.1%,仅为六间房的12.9%,如此低的用户渗透率如何支撑4.3倍对标公司的用户花费?

不仅如此,艾默生还用了两种不同方法测量天鸽用户基数:监控天鸽所有平台同时在线人数,并且分析带宽花费来推断峰值用户基数。最后发现,天鸽虚假扩大用户数近6倍。

此外,对于网络直播来说,带宽花费是一个重要指标,2016年,天鸽总计带宽和服务器花费为3060万元。一般而言服务器花费是带宽花费的十分之一,由此估算天鸽2016年带宽花费为2760万元。根据天鸽财报估算,其峰值平均用户超过100万元,其2760万元的带宽花费相比太少。艾默生最后得出的结论是天鸽虚增6倍月活跃人数。

8月17日,天鸽互动发布公告称,董事会知悉艾默生发表一份报告,当中载有针对本公司的指控。该公司正就此寻求法律意见,并保留权利就该报告向有关机构及或相关的人士采取法律行动追讨损害或其他补偿。

天鸽互动执行董事、首席运营官麦世恩针对公司股票遭做空一事表示,已看到做空报告,正在给予澄清,里面的内容都是无稽之谈,具体以正式公告为准。

业内:孰是孰非尚不能判断

资料显示,天鸽互动成立于2008年7月,2014年7月9日实现香港主板上市,总部位于杭州。天鸽互动目前市值80.8亿港币,市盈率23.79,市净率2.79,2017年预计市盈率为17.79。

天鸽互动是集互联网娱乐产品研发、技术服务、运维于一体的国家级高新技术企业,主要致力于绿色即时互动娱乐社区平台及配套管理软件和网络游戏软件等产品的开发、技术服务及运营,是中国最大的实时社交视频平台之一,拥有“新浪SHOW”“9158”等多个自主品牌与商标。

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