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盘点2017冷年:解密志高空调增长背后的驱动器

2017-08-18 16:15:16   中国经济网

 海内外市场新驱动 墙内墙外一起香

随着“一带一路”国家建设的提出,包括空调在内的中国家电领域出口市场迎来了巨大的机遇。志高在“一带一路”沿线的市场布局可谓一马当先。自2014年10月“一带一路”战略构想被提出来,志高便成为了开路先锋,在沿线国家相继注册了分公司,并召开缅甸、马来西亚、越南、卡塔尔、沙特、阿联酋等各国经销商会议,辐射“一带一路”沿线国家。据了解,2016年,志高空调在“一带一路”国家所占的市场份额已占到10%左右,抢先在海外新兴市场“跑马圈地”。

在海外一线主流市场,志高的表现也不遑多让。对美国空调年出口量持续三年翻番,并先后赞助美国最火热汽车赛NASCAR、西班牙“国王杯”帆船比赛等,志高已逐渐展开了与世界一线品牌同台较量的戏码。

迄今为止,志高在海外销售网络覆盖200多个国家和地区,其中自主品牌已销往150多个国家和地区。专业专注空调领域20余载,并着力于向高端化,智能化,全球化高歌猛进,迈进角逐世界级企业的竞争大道,志高厚积薄发的强大势能值得行业期待。

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