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“全民皆兵”新零售盒马领先海外两年
阿里巴巴董事局主席马云在2016年提出“新零售”概念后,与盒马模式相近的“新零售”产品落地迅猛。如永辉旗下“超级物种”、百联旗下Riso、大润发旗下飞牛优鲜等,均已开出新零售业态门店,有零售行业人士感慨:“沉寂了10年以上的连锁商超业态正在经历营收下滑的瓶颈期,被新零售带得风起云涌后,商超企业开始增加技术投入加强创新,这对商超来说是非常难得的历史机遇。”
在中国新零售风生水起的同时,美国电商巨头亚马逊,宣布了成立以来最大一笔投资——将斥资137亿美元,收购全食超市(Whole Foods Market)。全食超市是美国知名的高端食品超市,拥有200多家门店。此次收购也被看做亚马逊在新零售层面的布局。
因此,盒马鲜生的横空出世,也受到不少外媒关注。美国知名商业科技新闻网站ZDNet今日刊发报道《零售行业阿里巴巴领头,亚马逊追赶》称,在为零售业寻找升级道路方面,阿里巴巴与亚马逊如今在一条赛道上,而阿里从概念到实操都更有成效,领先一个身位。
在“新零售”从概念走向现实的过程中,阿里巴巴也成为赢家。从5月上旬至今,阿里巴巴用不到3个月的时间,实现了市值从3000亿美元到4000亿美元的跨越。昨天,阿里巴巴股价一度触顶到每股160.39美元,总市值约4100亿美元。
责任编辑:李皓 CN002
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