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中卫市沙坡头区举办硒砂瓜品牌保护新闻发布会

2017-07-12 13:43:02   中华网

然而,随着中卫“香山硒砂瓜”的声名鹊起,西瓜市场“以假乱真”的现象也愈来愈严重,不仅损害了消费者的利益,更扰乱了硒砂瓜市场,伤了种瓜群众的心。为此,中卫市政府及相关部门多年来不断创新思维、多管齐下,致力于硒砂瓜“打假保真”,全力保护“香山硒砂瓜”这张珍贵名片。

2016年以来,为建立和完善硒砂瓜品质品牌保护管理运行机制,促进产业健康可持续发展,中卫市重点突出万亩小产区培育、品质品牌保护标识统一印制使用、标准化生产技术推广、福码防伪溯源应用等有力措施,强化硒砂瓜品牌“保真”工作力度。相继制定出台了《现代农业发展扶持政策》《关于推进硒砂瓜产业健康持续发展的意见》《硒砂瓜标准化生产技术规程》《香山硒砂瓜品质品牌保护防伪溯源专用标识10项管理规定》等,系统筹划安排硒砂瓜产业持续发展、品质品牌保护的对策措施。同时启用二维码防伪溯源专用标识,注明使用年份,设定使用期限,在全市推行硒砂瓜“二标合一(区域公用品牌商标、合作社商标)、一瓜一标、一年一印”的质量追溯管理模式。

2017年,中卫市沙坡头区在硒砂瓜品牌保护上再出新招,在北京、上海、广州、深圳、重庆、成都、长沙、武汉、南京、厦门等主销城市大型批发市场设立12个硒砂瓜专销区,实行硒砂瓜重点城市直销。进入专销区的硒砂瓜,全部贴有统一印制,可用手机扫描查询的宁夏中卫香山硒砂瓜品质品牌保护防伪溯源专用标识,以此杜绝其他地域生产的西瓜进入硒砂瓜专销区批发销售,不断提升硒砂瓜品牌知名度和市场竞争力。

据介绍,2017年中卫市沙坡头区种植硒砂瓜45万亩,建设品质品牌保护示范区30万亩。从目前的状况来看,2017年全市硒砂瓜墒情好、品质优、产量大,7月上旬陆续开始上市,7月下旬至8月中旬将进入盛销期。

责任编辑:费琪 CN001、孙启浩 CN037
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