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家电行业逐步走出低谷 前4月主营业务收入4937亿
联手家装开拓新市场
记者在采访中了解到,国美推出的以旧换新服务,依托自有的国美管家提供服务支撑,以及安迅物流便捷的承运服务,解决消费者在废旧家电处理过程中缺少便捷渠道、价格不透明、隐私被泄露等痛点。活动期间,消费者可通过国美管家、国美Plus、各地门店和400客服热线四大渠道预约上门收旧服务,消费者凭收旧凭证到店领取550元(400元门店补贴+150元国美Plus补贴)收旧补贴,凭收旧补贴购买新家电享受对应的补贴直降优惠。
“今年消费者对于家电换新的需求,应该说比往年更为强烈。”国美电器高级副总裁郭军透露,4月份至7月份是传统家装行业旺季,随着家装市场走强,套购家电需求会水涨船高。从今年家装市场情况看,受房地产调控政策影响,70%以上业务是家庭二次装修,而非新房装修。部分国美门店已引入家装合作伙伴,消费者可以在店内轻松实现家装家电一站式解决。
对于家电协会与国美开展的以旧换新活动,海尔、三星等一线家电厂商态度积极。海尔690中国区国美经营体总经理张涵表示,此项活动恰逢其时,有的放矢,有助于推动家电产业升级和消费升级,海尔将尽全力与国美做好相关工作。
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