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桔子理财债权转型 小微分散白领消费金融资产成主力

2017-06-15 17:18:43   

经过近四年的发展,目前分期乐已成为注册用户数超过1200万的综合性分期购物商城,白领人群已经成为分期乐商城消费的主力。随着分期乐商城用户群体的变化,尽管小微分散的债权特色没变,桔子理财的债权也随着分期乐用户群的变化而发生变迁,其中最显著的变化就是债权主体人群,已经从大学生群体过渡到以白领人群的消费金融债权为主。

统计显示,2017年,分期乐商城向4.35亿信用卡持卡人群开放了电商分期场景,所有商品不仅支持信用卡分期支付,还支持信用卡还款业务,为分期乐引入了海量白领用户。另外,由于在分期乐的信用累积,白领的授信额度和消费客单价也远高于大学生,据平台数据显示,白领用户的平均客单价是学生群体的3倍以上。

事实上,桔子理财并非是分期乐商城唯一的资金供给方,分期乐的小微消费金融债权除了匹配给自有的理财平台之外,还向商业银行、金融机构、保险公司甚至是证券交易市场进行匹配。

今年2月,桔子理财完成了广发银行资金存管。据悉,未来桔子理财将重点聚焦白领消费金融债权,在此基础上,桔子还将与更多持牌金融机构合作,引入固定收益类、基金等其他更多的稳健资产。

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