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小鸣单车CEO陈宇莹:电子围栏将降低企业运营成本

2017-05-26 16:51:24   

中新经纬客户端:电子围栏技术的推广是否会增加企业的成本,这个成本是否会转嫁在用户身上?是否会对用户付费产生影响?

陈宇莹共享单车在运营中,最大成本是调度成本。首先要找到车在什么地方,这对运营商而言也很困难,随处停放带来了巨大的成本。用电子围栏的方式确定停车位,首先在密布程度上解决了用户找不到车的困难,其次是运营平台的调度和日常维修可以在停车位上进行。这其实节约了平台的整体运营成本。另外,从投入上讲,相比市政单车一个(停车)桩(的成本)就要2000元,虚拟车桩和电子围栏技术是非常便宜的,用这两三百元就可以覆盖一个可以停放30辆车的停车位,成本非常便宜,企业成本不会增加。

小鸣单车联合创始人、CEO陈宇莹。受访者供图

未来有可能实现免押金吗?

中新经纬客户端:《意见》鼓励互联网租赁自行车运营企业采用免押金方式提供租赁服务。随着行业竞争和技术发展,未来有可能实现吗?

陈宇莹:这依赖于一个诚信的管理体系。因为共享单车运营商最头痛的事情就是我的单车被毁坏了,我也找不到那个人是谁。如果企业对用户完全没有抓手的话,用什么东西来保障经营?这也是需要思考的问题。如何在两者之间找到一个平衡点,是下一步我们要思考的问题。目前还是在探索阶段。

中新经纬客户端:《意见》问世之后,对共享单车的整体发展会有哪些影响?

陈宇莹:之前共享单车主要在一线城市推开,很多二三线城市还没有共享单车。我们现在看到一个现状,很多二三线城市会要求先有一个停车管理办法,然后再允许你到这个城市来运营。这是一个从野蛮生长过渡到有序发展的时期,也是整个行业需要关注和改变的事情。

如何看待众多品牌入场分蛋糕?

中新经纬客户端:你认为共享单车是一种自行车租赁行业,还是所谓的共享经济?

陈宇莹:其实共享经济的边界已经越来越模糊了,纯共享经济的比例并没有那么大。就共享单车而言,车的拥有者是运营商,但在使用过程中,它是一种共享模式,看怎么来定义这个问题了。

中新经纬客户端:越来越多的企业想来分一块市场蛋糕,你怎么看?企业如何保证在行业中的优势?

陈宇莹:一个市场有竞争、有更多的玩家进来,说明这个市场是有空间的。如果这个市场里面就一个玩家,那说明这个市场要么被垄断了,要么它的空间小。每家企业都会面临竞争。就共享单车行业而言,我们看几个问题:第一,是否解决了刚需;第二,是否满足了消费者的需求;第三,是否过度占用了公共资源,造成了混乱。只要解决了这三点需求,那么接下来就看企业自身的运营能力了。

(中新经纬APP)

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