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老字号异军突起
在百强榜单中,老字号品牌占比达到15%。在历史的车轮下,依然有不少老字号品牌凭借着对行业的积淀和洞察力,以及自身产品创新之后的口碑优势,赢得了消费者的认可。北京地区对传统企业和文化底蕴的尊重也由此得以体现。声誉研究所大中华区总经理潘少华认为,全聚德、同仁堂等老字号是北京文化的代表。商业是文化的载体,从一个侧面彰显了北京文化的厚度。
服务消费成为北京商业引擎
榜单中,零售服务业占比达到31%。零售服务业正在逐渐成为消费增长的核心引擎。随着人们生活水平的提高,越来越多的消费者愿为“服务”买单,生活性服务业整体水平大幅提升,这也体现出居民消费结构转型升级的势头在进一步延续。首都经济贸易大学工商管理教授陈立平指出,北京是全国首屈一指的大市场,负载了巨大的消费力,百强榜充分的体现了这一点。
互联网产业规模持续扩大
随着大数据、云计算、人工智能等技术的开发和应用全面铺开,科技正在成为北京经济发展的新名片。榜单中,互联网产业的占比达到了15%。互联网产业发展规模扩大的同时,也为其他产业提供了多元化的发展新路径。
文化品牌聚集凸显了北京的文化消费力
榜单中,文化产业的占比达到了10%。“文化+科技”,让科技为文化发展注入强劲的创新动力,为文化成果的顺利转化带来新的契机,也让文化产业在供给侧结构性改革、新一轮消费升级中开辟广阔天地。据了解,北京的人均文化消费在全国居于首位,这就为文化品牌的发展提供了一方热土。
传统制造业逐渐“消失”
值得关注的是,传统制造业没有入围最终的百强榜单,这是与北京区域经济发展规划相吻合的。传统制造业如何实现创新发展、实现从传统制造业向企业互联网化转型,是企业必须要认真思考和解决的问题。
北京品牌协会、北商研究院联合发布北京品牌100强
责任编辑:丁勇 CN007
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