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首届中国品牌发展论坛:坚持品牌引领,建设品牌强国
2017-05-12 18:17:14 中国经济网
互联网是品牌建设的重要抓手。作为互联网企业和电子商务企业的代表,京东集团在为消费者创造价值的同时,也塑造了自身的品牌价值。京东集团副总裁曲越川表示,京东的品牌价值基于互联网技术和对正品行货正道理念的坚持。品牌化、品质化不仅是经济转型升级的重要推力,也是我国经济健康发展的必由之路。我们在打造品牌、提升品质的过程中,要高度重视互联网这个中国消费者获取商品和服务的重要渠道。随着大数据、人工智能等技术的运用,供给侧更容易掌握消费端的真实需求,把消费端真实的需求准确及时高效地传达给供给侧,从而深刻影响供给侧对产品的研发、设计、定制、生产等。
“当前,中国经济已经到了品牌引领经济转型升级的关键时期。品牌成为影响经济发展的核心要素,直接影响着社会生产活动和生产要素配置、金融活动和资本投资、商品和服务贸易配置以及市场发展。”全国政协委员、中国品牌建设促进会理事长、国际标准化组织品牌评价技术委员会主席顾问组主席刘平均表示,品牌不仅影响一个企业、一个区域或和一个国家的经济发展,还成为连通不同市场、不同经济体之间的桥梁和纽带,促进了全球资本、商品、信息、思想、人员的流动和交流,促进了全球经济发展和社会文明进步。围绕“一带一路”发展战略,更需要我们培育国际知名品牌,带动我国产业走上国际。
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