新闻 > 经济
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20170503/30484695_2.html
Server: cms-8-251
Date: 2024/12/27 19:03:17

Powered by China
China

戴和忠:全力推进IP驱动的泛娱乐发展

2017-05-03 17:32:12   

传统的IP模式更多的是一个IP经济模式,而不是IP经营模式,这对于衍生环节的影视、游戏公司而言,存在一些挑战和问题。一是随着IP热了以后,整个授权金额和授权门槛越来越高。二是授权是分散的,很多只是概念上的引入,作者无法深度参与,没有真正做到融入。另外,授权时间相对有限,这导致大IP、大世界观很难进行系列化的开发,无法实现商业价值持续化和最大化,很难从超级IP1.0向超级IP2.0延展。

中文在线探索出两种“IP一体化”合作模式。第一种模式针对优秀IP,我们称之为“开放共赢”模式。把中文在线海量的IP库进行开放,降低授权门槛,更多通过分成的形式一起承担风险、获得收益,这样推动优秀IP的共同经营和价值释放。第二种是针对超级IP即头部IP,我们叫做“战略共赢”。例如,中文在线有一个超级IP叫《修罗武神》,目前小说的点击量超过30亿次,在海外影响力很大。我们希望与优秀的二次元公司、影视公司、游戏公司、视频门户等联合开发,乃至合资公司,实现版权共营、利益共享。通过“一鱼多吃”降低内部的损耗,降低输出成本。

戴和忠最后讲到:“一个IP就是一个平台,是一个持续沉淀的模式,是一个持续开发的平台。互联网产业、泛娱乐产业充满很多不确定性,当然也有很多趋势是明确的。我们认为“超级IP”就是不确定环境下的确定战略。我相信在五到十年之间,就会出现中国生态型的漫威和中国的生态型的迪士尼。”

上一页2/2下一页
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20170503/30484695_2.html
Server: cms-8-251
Date: 2024/12/27 19:03:17

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20170503/30484695_2.html
Server: cms-8-251
Date: 2024/12/27 19:03:17

Powered by China
China

相关阅读

404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20170503/30484695_2.html
Server: cms-8-251
Date: 2024/12/27 19:03:17

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20170503/30484695_2.html
Server: cms-8-251
Date: 2024/12/27 19:03:17

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20170503/30484695_2.html
Server: cms-8-251
Date: 2024/12/27 19:03:17

Powered by China
China
分享到:
0 0
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20170503/30484695_2.html
Server: cms-8-251
Date: 2024/12/27 19:03:17

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20170503/30484695_2.html
Server: cms-8-251
Date: 2024/12/27 19:03:17

Powered by China
China

美图推荐

404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20170503/30484695_2.html
Server: cms-8-251
Date: 2024/12/27 19:03:17

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20170503/30484695_2.html
Server: cms-8-251
Date: 2024/12/27 19:03:17

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20170503/30484695_2.html
Server: cms-8-251
Date: 2024/12/27 19:03:17

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20170503/30484695_2.html
Server: cms-8-251
Date: 2024/12/27 19:03:17

Powered by China
China

为您推荐

加载更多>>
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20170503/30484695_2.html
Server: cms-8-251
Date: 2024/12/27 19:03:17

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20170503/30484695_2.html
Server: cms-8-251
Date: 2024/12/27 19:03:17

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20170503/30484695_2.html
Server: cms-8-251
Date: 2024/12/27 19:03:17

Powered by China
China