新闻 > 经济
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20161228/30122265_2.html
Server: cms-9-53
Date: 2024/12/19 22:59:05

Powered by China
China

深度解析跨境电商的现在与未来

2016-12-28 13:04:19   中华网

三、商品结构

根据维他购用户消费数据显示,海淘用户更加注重食品保健品的品牌、价格差异,用户最喜爱的商品类目前五名分别是母婴产品、美容彩妆、家居个护、环球美食、营养保健等。因而网易考拉海购的商品种类涵盖了母婴、美妆、美食、保健等大部分海外品类商品类目,且自营集采使得某些品类价格同其他跨境电商平台低;洋码头主打女性美妆产品,也有些服装鞋子等品类,总体来说商品品类有限,也因买手制使得部分商品价格远低于其他平台而令人质疑;世舶汇主打家庭健康生活理念主营商品聚焦在安全、健康上,主要类目包括保健品及家居生活用品及部分个护消费品,因平台签订品牌厂商直邮也有一定的价格优势;小红书商品也以美容彩妆产品为主,也涉及少量其他商品品类,总体并不多。由此,可以看出,各家定位不同,选择的商品结构也有一定差异,但谁对用户更有吸引力则各说纷云了。

四、用户结构

笔者综合观察跨境电商平台的广告投放及对外报道来看,网易考拉海购目前用户集中在一线城市的白领阶层,而持续发力点也在此;洋码头用户也主要集中在上海、北京、江苏、广东等一线城市,涉及二三线城市用户少;世舶汇起步晚,兼顾一线城市用户需求的同时,通过中华网15个重点省市的分站获取来自其他二三线城市的客流流量;小红书用户也主要集中在北上广深等一线城市,二三线城市用户较少。其实,各项数据一再表明海淘不再仅仅是一线城市的专利,二三线城市也开始发力,有数据显示,河南、湖北、四川这些中西部地区省份发力迅猛。而在用户人群的的选择上,更多的跨境电商平台还是以一线城市为主,在笔者看来并不明智。

众所周知,在电商领域,平台大,资金雄厚,才有可能掌握更多的主动权和议价权。很多国外知名品牌商在选择合作对象的时候也是非常挑剔的,对合作电商的知名度、口碑、管理、品牌都有自身的考量,更愿意同大平台、信用度高的企业达成合作意愿。基于此,笔者认为网易考拉海购和世舶汇,作为拥有良好品牌口碑的跨境电商平台,更容易获得品牌商们及用户的信赖。但一个优秀的跨境电商平台,所承担的责任与风险也是很大的。跨境电商未来的发展方向必然是有利于降低交易成本、营造良好的环境,促进全球贸易便利化和经济长期健康发展,目前看来,跨境电商平台还有足够的空间去深度挖掘,各家根据自身特色,精耕细作,“小而美”也未尝不是未来一种可以突破的方向。

责任编辑:孙启浩 CN037
上一页2/2下一页
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20161228/30122265_2.html
Server: cms-9-53
Date: 2024/12/19 22:59:05

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20161228/30122265_2.html
Server: cms-9-53
Date: 2024/12/19 22:59:05

Powered by China
China

相关阅读

404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20161228/30122265_2.html
Server: cms-9-53
Date: 2024/12/19 22:59:05

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20161228/30122265_2.html
Server: cms-9-53
Date: 2024/12/19 22:59:05

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20161228/30122265_2.html
Server: cms-9-53
Date: 2024/12/19 22:59:05

Powered by China
China
分享到:
0 0
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20161228/30122265_2.html
Server: cms-9-53
Date: 2024/12/19 22:59:05

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20161228/30122265_2.html
Server: cms-9-53
Date: 2024/12/19 22:59:05

Powered by China
China

美图推荐

404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20161228/30122265_2.html
Server: cms-9-53
Date: 2024/12/19 22:59:05

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20161228/30122265_2.html
Server: cms-9-53
Date: 2024/12/19 22:59:05

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20161228/30122265_2.html
Server: cms-9-53
Date: 2024/12/19 22:59:05

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20161228/30122265_2.html
Server: cms-9-53
Date: 2024/12/19 22:59:05

Powered by China
China

为您推荐

加载更多>>
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20161228/30122265_2.html
Server: cms-9-53
Date: 2024/12/19 22:59:05

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20161228/30122265_2.html
Server: cms-9-53
Date: 2024/12/19 22:59:05

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20161228/30122265_2.html
Server: cms-9-53
Date: 2024/12/19 22:59:05

Powered by China
China