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伊利集团执行总裁张剑秋:以品质为信条打造品质企业

2016-12-27 16:51:17   

品牌的背后是产品,产品的背后是人。所以,高素质的人才,是组成品质企业的细胞。在伊利,有这样一句话,先做伊利人,后做伊利事,预出好产品,先塑好人品。品质的决定因素是人,只有高素质的员工,才能生产出好品质的产品,才能支撑起一个好品质的品牌,才能打造中国的品质企业。

除了以品质为信条,我们还通过创新和国际化双轮驱动来推动企业深化供给侧改革。通过创新驱动,来点燃企业发展的新引擎。创新已经越来越成为推动经济增长和企业发展的主要力量,创新驱动也是大势所趋。这次中央经济工作会议提出,实施创新驱动发展战略,既要推动战略性新兴产业蓬勃发展,也要注重用新技术、新业态全面改造提升传统企业、传统产业。作为一家传统企业,伊利也始终认为,不创新无未来。同时,对我们来说,创新也是一项系统性的全方位的工作。不仅包括我们企业自身的创新,我们还要助推全产业链的创新,要打造智慧乳业。

作为伊利来讲,我们在技术创新方面,2003年开始对中国母乳进行研究,2007年推出了中国第一个母乳研究数据库,根据这个数据库的研究的相关成果,我们开发了金领冠系列婴儿配方奶粉,现在中国每六个宝宝当中就有一个在喝伊利奶粉。在产品创新方面,由于中国人很多存在叫乳糖不耐症,喝了牛奶以后会腹胀、腹泻,针对这个问题,伊利历时四年,研究出了营养舒化奶,有效解决了乳糖不耐的问题,让很多中国人,就是很多不能喝牛奶的中国人,也享受到了牛奶的营养,也获得了市场的巨大的成功。

通过国际化驱动,企业整合全球优质资源。随着“一带一路”的推进,政府为企业的国际化提供了重要的机遇,也搭建了非常好的平台。所以,企业要把握好“一带一路”的战略机遇,把全球最有价值的资源整合到我们的价值体系当中为我们所用。对伊利来说,我们通过实施全球织网战略,编织了一个包括全球的资源体系、创新体系和市场体系的这张大网,整合全球的优质资源,更好地来服务消费者。在欧洲,伊利和意大利的乳业巨头斯嘉达进行了战略合作,在荷兰我们建立了伊利的欧洲研发中心,在新西兰,我们投资了32个亿,建设了全球最大的一体化的乳业基地。在美国,我们主导实施了中美食品智慧谷。在全球织网战略的支持之下,伊利先后推出了多个高品质的产品。比如,2014年我们推出的安慕希,深受消费者的欢迎。安慕希刚推出时,销售额只有7个亿,2015年,就实现了40个亿。到今年,预计能突破80个亿。直接推动了常温酸奶市场的繁荣。2017年,伊利会朝着成为全球最值得信赖的健康食品提供者的愿景,沿着供给侧改革的道路继续前行。为中国乳业和中国实体经济的健康发展作出更大的贡献。

(责编:曹淼、李海霞)

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