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反思固然重要,但眼下最为迫切的,是如何解决资金链紧张的问题。对此,贾跃亭似乎也已有所考虑,“现在从几个方向解决。第一,我们把非上市公司内部的资金要尽快筹集起来解决供应链的资金问题。第二,我们正在外部推进一些融资,因为还是有一些人非常看好这种模式。第三,最根本的是我们会宣布一个大的组织变革,进行战略节奏的调整。乐视生态会提前进入第二阶段,最起码比我的预期当中要提前半年到九个月的时间。”
乐视副董事长刘弘进一步指出,进入第二阶段,就是结束此前烧钱扩张的状态,将已有市场做深做透,“第一,不会放弃现有的业务,而是聚焦现在的七大子生态,阶段性地聚焦美国和中国区的市场。我们的战略第二阶段方向不会改变,只是进行节奏的调整,也就是我们从原来烧钱扩张,快速获取规模用户这个阶段,进入到第二个阶段,就是做深做透这个市场,实现生态经营现金流的正向快速增长。”
在资本寒冬中,乐视能否顺利越过这道坎儿还不得而知。互联网专家鲁振旺表示,互联网公司在发展中如何做到张弛有度,进行稳定的扩张,这应该是乐视这次遭遇带给我们的思考。“大家要注意什么叫过度扩张,当你失去控制和平衡的时候,就是过度扩张。不可能市场上有什么热点就进入那儿。市场是变化的,太热的时候可能融资也会相对容易,但很快热度就过去了,就变成一个正常的商业行为。必须自己去赚钱,来保持业务的正常运营。假如是为了追求题材而疯狂地去进行扩张,这种投资就是不理性的。还有,当失去控制的过度扩张,失去自己资金依赖的扩张,就是危险的。所以我认为扩张本身没有问题,但一定是可控的扩张才是稳定的扩张。”
本次风波并非乐视与小米的首次掐架。作为行业里的一对冤家对头,早在两年前,双方就曾因为内容侵权问题对簿公堂,最终以乐视胜诉而告终。本次双方在微博上“掐架”深陷“罗生门”,真相不得而知。但乐视在近些年发展势头迅猛确为事实。此次乐视供应链欠款因舆论升级浮出水面,再次把问题抛给乐视。往小了说,今年的“双十一”对于乐视而言或许就是一个坎儿。往长远看,如果资金链问题解决不了,势必会影响乐视集团未来的发展。虽然现在还无法看清,但时间能告诉我们答案。
责任编辑:孙启浩 cn037
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