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江西南昌试水高端旅游航线遇冷

2016-10-31 11:10:53   中国江西网

记者了解到,最早开通丽江航线是2014年4月,东航决定新增丽江航线引发了很多关注,但是由于前期机票销售情况不乐观,开通之初这条航线就“夭折”了。在一年多以后,首都航空在2015年8月份重新开通南昌—丽江航线,原本以后可以带动丽江航空旅游自由行的热潮,但是也在仅仅几个月之后,由于客流情况不佳最终停飞。

“这条航线的客座率不太乐观,平均只有73%,暑期开通的时候还不错,但是现在的上座率很不理想,如果继续这样下去,我们可能也会跟首都航空一样,最终停飞。”四川航空公司南昌营业部负责人韩总有些无奈,这条航线目前处于亏损状态。“接下来,为了吸引客流,我们在这条航线上放出了大量2折机票,希望能带动去丽江乘飞机自由行。”韩总介绍。

【争议】到底该不该开高端旅游航线

机场部门一人士表示,丽江是昌北国际机场试水的一条高端旅游线路,希望通过试水,可以开出更多类似的航线,所谓的高端旅游航线,实际上就是为高端旅游,自由行所定制的航线。

不同于南昌到昆明的航线,这条航线大部分都是自由行旅客,旅客大多数都是旅游达人,去丽江体验那里的小资文化的,开通一条高端旅游航线,对一座城市来说,也是文化的一种象征。

南昌一旅行社负责人汪先生分析,旅行社推出的云南游目前还是以低价团为主,从南昌坐飞机或者火车到达昆明后再通过昆明到丽江的飞机前往当地旅游。“昆大丽线路(昆明大理丽江线路)的旅行团的机票价格比较低,所以南昌直飞丽江的价格上没有太大的优势,但是对于丽江自由行来说,还是需要一条直飞航线,这条航线能继续开下去对旅游爱好者来说是好事。”汪先生说。

究竟如何才能留住一条高端旅游航线呢?机场有关部门表示,眼下正是航空淡季,也是旅游淡季,可能抛出一些特价机票,组织一些特价体验团,是将航线维持下去的一个办法,也就是高端旅游航线放下“身段”,走向平民化。

【期待】飞高端旅游航线的路还有多远?

南昌网友“橙子”是名旅游发烧友,她认为南昌到周边旅游还是比较方便,例如南下广深、往东向上海、宁波等地,飞机、高铁等线路都覆盖了,不仅选择多,机票和高铁的价格竞争,游客出游的路费也能获得很多实惠,但是南昌到西藏、新疆等地的航空网络覆盖率不高。“我认为目前南昌的航空网络不仅仅是加密一些重要的商务客流航线,还应该发展一些远途的旅游航线。“橙子”说。

未来还有哪些可期待的高端旅游航线呢?机场部门有关人士分析,例如很多游客都非常向往的西藏拉萨,还有近段时间因为电影而大火的稻城亚丁,甚至每年暑期都会开行一段时间的海拉尔航线,这些都是高端航线,如果市场情况允许,这些航线或许都有希望飞起来。

南昌至丽江航线三次开通时间及航空公司

2014年4月 东方航空

2015年8月 首都航空

2016年8月 四川航空

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