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《将夜》真正让粉丝玩儿起来

2017-09-22 17:27:16   中国经济网

主角剧照诠释最萌身高差

夫子扮演者郑少秋

加油声一片,正能量满满

视频在引发广泛讨论的同时,不少真爱粉也对在艰苦环境中认真工作的剧组人员表示心疼和关切。书粉们在加油鼓励的同时,也不忘对身处遥远新疆片场的《将夜》拍摄团队道一声辛苦。

少了看热闹的“吃瓜观众”和带节奏的“无脑黑”,多了真正心系剧情的和原着的“真爱粉”。可以说,《将夜》已经成功迈出坚实的第一步。

兼具娱乐精神网友玩到停不下来

《将夜》不仅成功复燃了广大书粉的仙侠情结,更调动起网友们的娱乐精神。从人设、场景、演员、剧本……玩到停不下来的网友们又脑洞大开地YY起原着中一些不可描述的情节,比如男主宁缺在水中与叶红鱼斗智斗勇的精彩动作场景,在贴吧中被粉丝们调侃成一段令人血脉喷张的湿身诱惑,并纷纷脑补拍摄中的场景。不少吧友直呼要再复习一遍小说原着。

对此,猫片CEO刘丰表示,现阶段文学IP的数量越来越多,而当前时代背景下,新IP剧需要迎合粉丝经济发展的趋势和节奏,贴合广大网友的审美标准,兼具互联网精神和娱乐大众的精神,在创作和拍摄过程中,更多地与广大网友发生积极互动,从而让观众了解《将夜》,爱上《将夜》,完成“路转粉”的转化。

在笔者看来,好的内容需要通过宣传让观众知晓,营造在线话题讨论量,以此拉近网友与电视剧的距离。只有当越来越多的粉丝认可和接受一部作品,IP才能在当前的时代背景下绽放出更夺目的光彩,且看《将夜》能否成为真正让粉丝玩儿起来的优秀作品。


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