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多地景区免票折射旅游产业迫切需要升级

2017-09-22 16:37:03   央广网

旅游业应更加注重游客体验,免票更要提质

“零门票”并非简单的一免了之。中国社科院旅游研究中心特约研究员刘思敏认为,景区免费之后带来的辐射影响效应的大小,与景区所在城市的城市品位以及城市特色等关系密切。免费之后,景区与相关部门也应做好联动,确保免费后的旅游服务质量不下降,确保接待工作安全、有序。

东方网评论称,相关景区实行免票后,特别是热门景区,势必会造成人满为患,庞大且持续增长的客流量,令景区在文物保护、古建维护、游客安全等方面承受巨大压力。旅游行政管理部门应尽早制订景区“限客”预警制度,对于“超载”现象及时进行干预。

业内旅游专家认为,现在的游客越来越注重旅游景区景点的文化内涵和人文内涵,更加讲究精神层面的体验和感受,注重旅游项目的参与性,因此在旅游景区开发的过程中,还需要加强设计参与性旅游项目、开发休闲娱乐项目,发展体验式个性化旅游产品,逐步实现旅游产业供给侧的结构性升级。发展以观光旅游为基础、以休闲度假旅游为主导的综合性旅游产品体系,吸引更多的游客进入景区进行选择性消费,增强景区的吸引力。

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