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“未来厨房” 惊艳亮相2017SINOCES 全球最贵厨电产品引关注
2017-09-22 13:07:08 中国经济网
海尔大厨电战略落地全球
除了展示旗下代表着未来发展趋势的厨电产品外,海尔展馆也将海尔近年来大厨电战略
在全球的落地生动展现。海尔展馆工作人员介绍,海尔大厨电战略之所以能在全球落地,顺利进驻全球厨电市场,根本原因在于背后的全球研发、生产、销售和服务布局。目前,海尔在全球拥有10大研发中心,分别发挥各研发中心的差异化优势精准覆盖5大洲用户群体,并通过研发、生产、营销本土化的策略实现全球资源与全球用户需求协同,满足世界用户差异化需求。
不仅如此,全球最大的厨电智能制造工厂―Mabe拉美工厂,美洲最高端定制工厂―DCS,这些资源也都是海尔厨电服务全球用户的国际化标记。更重要的是,海尔大厨电战略不仅整合了世界顶级家电品牌Fisher&Paykel、美国第一家电品牌GE Appliances等优秀资源,进一步深度整合全球资源,还以用户需求驱动产品创新,并以领先产品为基础与世界用户进行交互。
在用户需求多样化且不断变化的今天,海尔厨电围绕用户需求不断进行产品迭代升级,创新推出5头燃气灶、云厨高端成套厨电等原创性产品,与用户建立长期联系,实现企业、用户和利益攸关方的共赢。其实,除欧洲市场外,海尔厨电已在美洲、澳洲、亚非等海外市场也取得了不错的成绩。
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