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屈冬玉强调,今年四月,韩长赋部长在全国农业品牌推进大会上指出,农业品牌创建是全局性战略工作,一定要把品牌这杆大旗扛起来,打造区域公用品牌、企业品牌和产品品牌的新三品,用品牌覆盖农业全产业链条。对此,我们要深刻理解,认真落实。一是坚持以“消费者”为中心的发展理念;二是坚持以“优势特色”为基础的发展定位;三是坚持以“兴业富民”为目标的发展方向;四是坚持以“百年老店”为导向的发展方式;五是坚持以“文化传承”为内涵的发展特色。屈冬玉最后借用农业部韩长赋部长的一句话作为结束语:“走在品牌路上,农业大有希望。”
联合国粮农组织驻中国和朝鲜代表马文森致辞。
中国优农协会会长朱保成在演讲中强调指出,近年来,中国优农协会认真学习贯彻党中央“三农”工作决策部署和习近平总书记系列重要讲话精神,紧紧围绕农业部中心工作,立足行业特点和协会特色,以“主攻流通、主打品牌”为主线,为农业品牌建设建言献策,着力打造国家合作平台和品牌推广平台,开展农业品牌价值评价,为培育地方特色农产品品牌发挥了重要作用。今后,中国优农协会还将保持准确的行业定位和锲而不舍的工作定力,不遗余力地推动农业品牌建设。在演讲中,朱保成代表优农协会作出承诺,并向全国农业行业协会发出如下四条倡议:一要把好定位,把推进品牌建设作为贯彻新发展理念、推动农业供给侧结构性改革的重要抓手;二要当好桥梁,在行业管理和市场调节中主动担当;三要讲好故事,树立农业品牌良好形象;四要搞好管理,不断提升服务品牌农业发展的水平和能力。
全国政协委员、中国优质农产品开发服务协会会长朱保成演讲。
出席本届论坛的有来自中央有关部委和各省市政府相关部门负责人,部分国内外农业品牌专家,各区域公用品牌管理部门负责人,部分农产品龙头企业和知名产业平台负责人,以及新闻媒体记者,共计300余人。这次高峰论坛,既为与会者提供了一个凝聚共识、交流经验、促进合作的平台,还使大家分享到一批在品牌创设培育及推广方面的成功实践及经验。从而有益于推动农业产业创新经营管理方式,增加绿色优质农产品有效供给,真正走上质量兴农、品牌强农的可持续发展之路。
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