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三千烦恼丝,几岁开始掉? 90后已成为脱发“主力”人群
广东、浙江、江苏:这些地区的居民最关心头顶
目前,广东、浙江、江苏三地是植发、护发相关商品需求量最大的前三位省份。后四到十位省份(直辖市)依次为:山东、上海、河南、北京、湖北、四川以及湖南。
而在近一个月,广东以17.79%的买家占比,遥遥领先于其他热衷购买脱发相关商品的省份,更是超过第二名浙江省近一半,成为当之无愧的“护发大省”。
一年短短一个秋,不植不罢休
在阿里零售平台上,对植发、护发产品的搜索热度,在一年中会呈现规律性变化趋势:每年3月份将出现全年中第一个小高潮,接着从8月份开始,“脱发”一词的搜索热度就会出现明显上涨趋势,一直持续到11月份——看来掉头发也分季节性。
在刚刚过去的8月份,“脱发”的搜索热度较年初1月份相比已大涨近40%。
生活方式或导致脱发:“高富帅”“吃货”“潮人”要小心
哪类人群会在购物车里悄悄放上一瓶护发素?或许TA就在你身边,无论平时有多么“狂拽酷炫”。
阿里数据通过算法研究发现:脱发人群的生活方式普遍比较“潮”,他们爱“逛吃”、爱捯饬、爱买鞋…所以,如果你的身边正好有那么一位高富帅,TA讲究生活品质,又热衷于养生,那么TA的脱发几率有可能会大了那么一些。
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