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《蒙面唱将猜猜猜2》3期播放量破4亿?解析优酷实力圈粉的秘笈
2017-09-20 12:07:18 中国经济网
优酷创新运营模式 助力综艺娱乐互动
我们知道,在如今全媒体融合的时代,观众已经不再仅仅满足于在电视机前嗑瓜子看节目,而是更加热衷于透过电脑端欢乐吐槽、积极互动。因此,优酷还邀请了5位风格各异的乐评人流水纪、赵南坊、爱地人、冉高鸣、阿落进行视频直播同步陪看,全程八卦嗨聊,以专业音乐人视角对节目内容进行点评并猜测蒙面歌手身份,和节目现场猜评团形成互补,也让用户在看节目的同时可以与专业人士边看、边猜、边聊,进一步增强节目的融入感。
优酷在综艺领域最为鲜明的特质就是“互动感”,让网友有机会深度地参与节目。为了增加与观众的互动,优酷星球还特地针对最具迷惑性的蒙面唱将发起有奖竞猜,观看更多独家幕后花絮,录制粉丝招募等精彩活动,看到电视里看不到的“稀罕”内容,边看边参与互动。每周五早8点,优酷还特别为VIP会员提供有关《蒙面唱将猜猜猜2》的揭秘版本,主要从幕后导演、编剧视角出发,为观众答疑解惑,从而满足观众多维度、深层次的观看需求。
当然,在用户分众趋势日益明显的今天,评价一档节目不再是单纯地看数据、看流量,而是看质量、看活力。而我们也不难看出,利用金牌综艺节目的超高粘合度,通过网络平台引导全民参与互动,搭配丰富的线下活动,这些运营手段为优酷注入了强大的生命力,也让《蒙面唱将猜猜猜2》全面升级,变成了一档更具互联网气质、更有质量、更有活力的综艺。IP与平台深度融合,取得了前所未有的双赢局面。
《蒙面唱将猜猜猜2》每期节目都会有6位唱将参与,目前你猜对了几位呢?“断肠人在天涯”到底是哪一位,下期节目又会补位哪些歌手?让我们拭目以待,每周日晚登陆优酷继续追看后续吧!
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