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总导演:我们对煽情深恶痛绝

2017-09-20 07:37:04   中国青年网

这一季读信嘉宾的阵容十分豪华。归亚蕾、周迅、何冰、赵立新、张丰毅、吴刚……基本都是老戏骨。对于人气高的年轻演员,关正文亦十分欢迎他们的加盟,“很多青年演员非常热情,但毕竟需要协调档期。节目周期主要考虑的是长远,并不急于求成。节目中,信件往往对演员的选择起到关键作用。演员选信是互动过程,觉得适合,才会有最好的表现。更何况信件对演员还有性别要求,年龄要求。女性作者的信入选的就少,因为历代传下来的就比男性信件少。”

“点击量证明了受众的认知需求”

《见字如面2》还有个明显变化,就是每期节目时长,从60分钟延长到90分钟。“上一季播出时我常看弹幕,发现观众主要的不满足,就是解读环节过于匆忙,不够个性化,所以第二季主要解决了这方面的问题”。关正文说,从时间延长这一点就能看出,互联网受众并不是那么喜欢快节奏、喜欢明星,“实际传播中发现,大家都在反映你能不能慢点、深入点、从容点。这季时间延长,但信件内容并没有增加,主要扩大的是解读空间,邀请了更多的解读嘉宾,提供他们的个人感受,多样性地去感受一封信”。

第二季播出第一期,网络点击率就超3.6亿次,这个数字让关正文挺高兴,“我们一直在强调《见字如面》是一个满足人类精神文化生活最基本需求的常态品种与主流品种,我们认为提供认知价值、思考价值、独立感受,是人类精神文化生活的最主要的驱动,我们需要证明这个观点是正确的。”关正文说,“现在的点击数据恰好证明了这一点,证明了大家真的有这种认知的需求,证明市场也好、互联网也好,都具有提供最普遍、最恒久精神生活需求的良好功能,在精神生活服务上同样具有先进性,也证明了互联网上广大受众的素质是非常了不起的。”

虽然这次漂亮的数据让《见字如面2》初步具备了与热门网综并驾齐驱的竞争力,但竞争力能否持续?关正文心里也没有底,“我不是点击量的狂热爱好者,而是没有点击量或是不能与热门网综看平的话,你不能说你把有价值的东西真正做出价值”。此前做《汉字风云会》时,关正文也有类似的遗憾。“把节目做成了学生暑期学习的刚需,算是个惊喜吧。但今年的主要热度都出在学生及家长身上,成人对提笔忘字的危机感并没有几年前做节目时那么严重。当然这也没什么可抱怨的,这(手写汉字)对成人世界没有刚需的驱动,我们还得多开动脑筋,吸引更多成年人的关注。”

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