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媒体融合系列高端对话之——卜宇VS徐立军

2017-09-19 20:36:57   央广网

1、内容汇聚。汇集门户网站、视频网站、微博、微信等互联网信息,每周的采集数据量近10万条。此外地方台供稿、通讯员供稿每周800余条。

2、智能分析。包括新闻热点分析,舆情分析,重大主题专区,新闻事件专区,智能分类推荐,关联性分析等;

3、策划组织。包括选题汇聚,内容策划,订制采集,资源调度,和流程监控。

4、融合生产。包括全媒体报道,一次生产、多元分发;同步传输,云端素材资源的共享、协同;上传下载,提升素材交互的效率与稳定性;全媒体编辑;云审片提升节目生产效率。

5、多元发布。在电视频道、广播频率、荔枝网、我苏网、“荔枝新闻”客户端、“我苏”客户端、微博微信等不同平台发布。

6、拓展合作。包括直播云服务,内容云服务,广告云服务,用户云运营。

为了强化媒体融合的技术支撑,近年来总台累计投入近4亿元,完成了从平台端到制作端到采集端到播出端的软硬件改造,启用了国内首个4K超高清跨界转播平台,构建了传统电视和新媒体多终端同步采集、制作、分发体系,大大改变了广播电视节目的呈现形式和传播效果。目前总台正在开展荔枝云第二阶段的建设,实现全台广播、电视、新媒体、报刊等所有媒体内容的生产、制作、发布云端化。

二是着力改革体制机制。媒体融合的关键是体制机制创新。2016年,总台正式组建了融媒体新闻中心,建立融媒体调度指挥中心,将原来广播、电视、新媒体自采自编、各自为战的“几张皮”整合为“一盘棋”,通过选题统筹、采访调度、信息汇聚、播出调整等,形成对人员和采编播的全流程实时监控调配,实现可视化、集中化、快速响应、高度共享的融合新闻生产,打造出一系列融媒体新闻产品,在广播、电视、网站、“两微一端”等平台以不同形态呈现,取得较好的传播效果。

三是着力拓展传播渠道。在融合发展中要巩固壮大主流舆论,就必须加大新媒体阵地建设。近年来,总台大力度拓展新兴传播渠道,打造了客户端、网站、手机电视、IPTV、移动电视等新媒体集群。其中,荔枝网集视音频点播、图文报道、互动交流为一体,居省级网络广播电视台前列。“荔枝新闻”客户端下载用户突破1400万,在省级广电中居于前列,我们正在冲击2000万下载用户。今年8月我们还推出了“我苏网”和“我苏”客户端,形成PC网站、客户端、微网站、官方微博、微信“五位一体”新媒体矩阵,打造展示江苏、感知江苏的又一综合性网络平台。

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