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影视大咖纷纷加盟 精细化、高质量网剧开始爆发

2017-09-19 18:52:00   央广网

网剧市场已呈井喷态势,主要视频网站纷纷重金入局。据《2016年网络自制剧白皮书》显示,2016年网络自制剧预计将达到2079集,整体市场规模将突破5千集,比2009年增长近250倍。据蓝水科技研究报告显示,2016年网剧年度点击量份额较2014年上涨了4.5倍,平均单集点击量达到每集1984万。

现在资深影视人才也看上了网剧这个新市场。冯小刚、陈可辛、管虎等大咖相继下海,而正在热播的《无证之罪》则是教父级别制片人韩三平监制的作品。

《无证之罪》的制片人卞江告诉记者,传统影视剧领域的优秀人才加盟网剧是一种必然的趋势。他说,“网剧从最一开始的段子剧开始,然后迅速成长,其实就跟传统的影视人员加盟有很大关系,因为它在模式上的突破可能是有一些新生代的人不断去带入的,比如一些早期的段子剧,再到后来比如白一骢老师的作品实际都是有很多突破,但是这些突破必然需要传统影视的团队来加盟,因为在制作方面,他们会更加娴熟。影视的加盟其实有不同的方向,比如有传统电视剧行业的人士加盟,有电影行业的人士加盟,我们现在除了一些大型的剧集,我们也会去请这个电影的团队来加盟,这其实对于片子的质感和标准是会有一定提升的。”

中央财经大学文化经济研究院院长魏鹏举则直言,在资本的催动下,网剧将会吸引到越来越多的人才和资源,这种方式有可能对传统影视剧的生产发行渠道产生挤压,甚至是替代。“从未来的趋势来看,基于互联网的视频内容一定会成为主流,一方面它在制作方面的灵活性更大,另一方面它的受众规模也更大,再者它的商业模式相对而言也会更好,这样就会吸引更多的资本、更多的制作人、更多的受众聚集到互联网的视频内容产品上来,这样就会对传统的渠道,尤其是电视平台渠道会形成很大的冲击,甚至替代。”魏鹏举说。

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