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优酷助力《蒙面唱将猜猜猜2》登顶秋季档综艺网络热度TOP1
2017-09-19 16:19:49 中国经济网
平台能量强力助推
优酷今年全面爆发狂带节奏,“唱将”或将继续发威
《蒙面唱将猜猜猜2》在本季的爆发,自然离不开优酷的品质打底和运营给力,尤其是进入暑期档之后,综艺和大剧珠联璧合,在竞争激烈的正面对抗中勇猛突围。据Quest Mobile显示,在争夺年轻用户最为重要的暑期档期间,优酷DAU和日时长增长均达28%,增长率在行业中增幅最高,这两大两项重要指标的领跑,体现了平台对用户的吸引力以及粘着力。这一切,自然得益于优酷超级剧集和超级网综策略的势能不断彰显。
大剧方面,电影级品质巨制《大军师司马懿之军师联盟》磅礴开启“超级剧集”时代,上线65天播放量超过65亿,豆瓣评分8.1;紧随其后的《春风十里,不如你》以破50亿的战绩成功收官,热度雄霸网剧播放首席;口碑炸裂的年度封神之作《白夜追凶》以豆瓣9.0强势问鼎新一波人气新贵。此外,漫改剧《镇魂街》、甜宠穿越剧《颤抖吧!阿部》均多路突围,优酷布局了一个横跨历史、青春校园、二次元、玛丽苏的高品质多元化矩阵。
网综方面,优酷同样百花齐放,在差异化夯实“泛文化战略”打造以《圆桌派2》《晓说2017》《了不起的匠人2》为代表的高口碑综艺之外,整个暑期档围绕头部综艺《火星情报局3》《极限挑战3》精心运营,作为节目的出品方之一全程参与年度人气力作《2017快乐男声》,8月起新晋上线的成长互动挑战秀《小手与小狗》以清新视角和萌宠气质为内容市场再添一把热度,接力而来和芒果TV联合独播的《爸爸去哪儿5》起跑即显霸屏之相,后势继续看好。
广阔平台之上,长袖必将善舞。所以,《蒙面唱将猜猜猜2》还会更火吗?节目播出不过三期,更多惊喜答案,正等待着被改写。
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