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2017电子商务示范企业名单公布:6成落户天猫

2017-09-15 19:26:50   央广网

这种趋势对于企业来说,利弊如何来分析呢?赵萍认为,这对企业来说总体是好事,不过企业也需要考虑到成本问题,选择适合自己的方式。

赵萍说:“对于企业来说,如果利用大型的电商平台进行销售,由于电商平台市场占有率高,一旦在平台上开店就意味着把自己的商品面向全国进行销售,所以一瞬间就能打开全国市场,电商平台做大对于企业来说是一个非常好的利用渠道,但是这种利用渠道的成本现在不断地提高。因此,我认为对于品牌商或者网店来说要综合去平衡市场发展潜力和成本压力,然后,再从中找到适合自己企业发展的平衡点,这是企业最应该考虑的问题。”

在大型电商品台之外,曾经还活跃在不少中小型的垂直电商平台。在大型电商平台当中,这些垂直平台的发展前景值得人们关注。阿里巴巴集团公众与客户沟通部崇晓萌告诉记者,其实这些平台当中有很多已经和天猫开始了合作。

崇晓萌说:“其实现在国内大多数的垂直电商都已经是天猫的客户,比如酒仙网、天天果园、中粮我买网、亚马逊以及1919等品牌,其实都在天猫开了官方的旗舰店。那么,天猫其实可以给它们提供大量符合品牌需求的用户,在数据层面创新,帮助品牌在线上线下和各个平台实现更成熟的运营。比如刚刚过去的酒水节,1919的官方旗舰店已经实现了线上线下的打通,门店周边的三公里内都可以实现最快19分钟的送达。”

而赵萍也提示,让大型综合性电商平台和中小型垂直电商平台共同良性发展,需要有良好的竞争环境。

赵萍指出:“综合类电商平台市场占有率非常高,小的电商平台成长空间就会受到比较大的挤压,使中小电商平台生存的环境受到巨大的挑战。因此,在这样的情况下,我认为政府应适当干预,去维护公平竞争的环境,为中小企业的成长创造良好的空间。因为只有充分竞争,才能使整个行业在公平竞争中不断增强自身的创新能力,从而使消费者在这样的创新环境中获得更多的消费便利,使品牌商能有更加高效便捷的销售渠道,这样才能让经济增长呈现更多更强劲的动力。”

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