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2017年方便面行业呈现八大创新趋势 在跨界、转型中寻求突破
2017-09-15 16:01:41 中国经济网
趋势5:立足方便、面向休闲,在跨界组合中引领消费
方便食品行业品类之间的界线开始变得模糊,方便面涌现出更多煮面、挂面产品提供料包、冷冻食品中也出现方便云吞面、冷藏即食的方便米饭。而随着消费结构的改变,一些方便食品开始向休闲消费的方向转型,追求刺激的风味与跨界食材的混搭。从方便向休闲的转型,为方便食品的创意拓宽了无限可能,突破了原有产品的思维束缚,或在产品形态、或在消费情境、或在口味多样等方面进行了新的尝试。
趋势6:细分领域、定制体验,产品形成差异化区隔
随着消费能力、消费区域、消费人群的差异越来越明显,方便食品行业开始注重针对细分领域小众化产品的研发,提升个性化体验,针对特定人群的需求进行了产品形态风味的改良。儿童食品的创新愈发活跃,这些美食充分考虑营养搭配均衡,同时在色香味型上均具有明显的优势。同时,随着人口老龄化的加速,操作简便、更适口且更易消化吸收的方便食品也已成为行业创新关注的领域。
趋势7:最简加工、回归自然,注重新技术应用
香精调味料创新产品,以最简加工、清洁标签为追求目标,轻加工、轻调配,注重多技术组合应用,最大限度降低加工强度成为趋势,最大可能保留自然原味,调配上也更加讲究顺势、均衡,并对食物原香色泽风味给予保留。多种加工技术的联动应用,在传统工艺精髓的基础上,升级制备技术、分离技术与分析技术,有效提取并保留优质原料的天然营养成分和风味,使得产品风味在加工以后依然能够表现得自然和谐。
趋势8:精细化、全自动化,装备提升向智能化迈进
方便食品行业的发展依托于装备的革新,今年机械设备的创新,自主化技术成果显著提升。随着装备向精细化、自动化、智能化方向发展,光电液控制技术得到广泛应用,主机和生产线的自动化程度不断提高,后段自动化向机械手码垛延伸。同时,装备的适应性也更加灵活、广泛,可以满足生产企业的不同定制需求。而通过装备与工艺的改良,使得机械生产的产品更加接近于手工加工的效果,让中华传统美食实现了由手工生产向自动化、规模化生产的转变。
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