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盒饭LIVE带你走进Word Up Jamz幕后的TT、小青龙、大笑
2017-09-15 12:06:44 中国经济网
在线上,盒饭LIVE自己拍摄和制作10余个品牌栏目(综艺、美食、娱乐播报、体育等),每天更新1到2档,并安排主播出镜;在线下,盒饭Live与容艺教育等机构合作,为“偶像养成”提供定期培训课程和参与线下活动、影视剧、音乐作品等的机会。
例如,盒饭LIVE已与多个影视项目合作,为《前任攻略3》、《食梦先生》、《胭脂债》等影视剧输出艺人。以将于9月开机网剧《胭脂债》为例,华谊在选角阶段就与盒饭LIVE合作,举办线上与线下活动,已有7位主播被选中成为演员,盒饭也会在市场活动和校园甄选中储备签约主播的候选人。同时,盒饭LIVE会在平台开辟《胭脂债》预热的专区,定制栏目,邀请主创参与,引导主播的粉丝关注讨论该剧。
事实上,在流量红利期已过的大背景下,能够比短视频承载更多社交属性的直播注定需要内容助力帮其走的更远。例如推出“三人连麦”的花椒、增加了“附近的人、小视频”功能的映客,还是走“精品化内容”口号的熊猫直播,或者是走偶像孵化带动粉丝经济、原创内容IP孵化偶像这种生态闭环体系的盒饭LIVE,国内直播行业头部平台大多都已向内容和社交方面的创新靠拢。
孙宁曾表示,“对于盒饭LIVE的打造,我们的想法并不是跟风,我们要做的是‘明天的产品’。明天的产品一定是基于产品对‘明天’的思考,对优质内容的打造,以及给优秀主播、艺人更多的成长和上升空间。”作为一家新型互动内容生产和分发公司,盒饭LIVE旨在背靠华谊借助移动互联网最新的互动技术和形式,在娱乐和造星的方向上构建自己独有的特色和优势。
目前,盒饭Live有近300万注册用户,日活在20-30万,签约主播超过5000位,签订独家经纪约的主播接近200位。盈利方式除与主播的礼物分成外,还有IP合作、活动运营、广告营销等。此外,盒饭Live旗下有持有影视发行牌照的子公司,会在偶像培流程养标准化、规模化后制作发行更多内容。
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