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《见字如面2》回归 打造文化精品致敬“中国故事”
2017-09-11 13:06:41 中国青年网
在谈到文化类综艺时,往往都给人刻板枯燥的印象,然而在《见字如面2》里,却完全颠覆了并传统观念对文化综艺的认知,不仅有感动共鸣,更有嘉宾在读信之外的逗趣细节和真性情的释放。看片会现场最让媒体记忆深刻的是周迅的“害羞”。据现场情况,周迅在读完《太平轮家信》后,看到全场观众起身为其鼓掌时,竟然吐吐舌头不好意思的“害羞”躲到了讲桌后面,让现场的观众忍俊不禁,也让现场刚刚因为信件内容而低落的情绪一下得到了释放。
白血病 患者李真读信 引泪奔 腾讯视频王牌IP新“活”法造精品
其实,《见字如面》制作的初衷,是想通过信件朗读的方式,将文字具备温度,有共鸣,有情感的表达出来。这是一种将传统文化区别于刻板文字的活灵活现,是《见字如面》备受肯定的意义所在,也是《见字如面2》清流回归的自我品质要求,毕竟身处当下就要有当下的“活“法。而文字里的情感,或喜或悲,在共鸣的同时,向观众传递的,也是一种新的态度,引人深思。在首期节目中,著名演员黄志忠朗读了一封白血病患者李真写给妈妈的信,而李真也在妈妈的陪同下亲临现场,与黄志忠一起完成了信件的朗读。信中是李真对于自己发病三年来徘徊在生死边缘的各种感受:昏迷让他感觉到解脱,家人的陪伴让其重燃对生的渴望。他在信里还说,“如果我不在了,不要难过,我只是换个方式守护在你们身边……”一句句心声让黄志忠几乎全程流泪读完了整封信件。而整个看片还现场的媒体,也无不为李真的这份坚强与从容感动落泪。
这是《见字如面2》对于文字情感共鸣的重塑,让文字有了血肉和魂。但也恰恰是因为这样与受众心贴心的情感共鸣,才铸就了《见字如面》第一季文化精品的爆款标签。从大数据上可以更具象化的看到,《见字如面》第一季从开播到收官,就一直保持着“零差评”的议论热潮,并在年轻群体中激起了强烈的反响,这是腾讯视频年轻化的受众密度对节目内容反哺形成的精品效应,长期以来,腾讯视频都在致力于“打造精品”上不断努力和坚持着,这是综艺进步的现实意义,也是时代所需。而豆瓣评分9.0、超3亿的节目点击量以及破4000万的单曲播放量,也再次证明了腾讯视频在“讲好中国故事”上的雄厚实力,另一个层面上也证明了中国年轻受众对精品内容的渴求,文化类综艺在泛娱乐化的综艺当下并不是不合时宜。
简洁 而有质 ,腾讯视频以年轻 视角 助增文化 综艺 的 营养值
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