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场地建设和设施展区将展示最新的场馆规划设计理念、运营管理模式以及最前沿的山地技术和旱雪旱冰技术。AST、多贝玛亚、天冰、迪马克、波马、美最时、双威力、MND、Axis、CTC、卡宾、华际铭星、大连冰山集团、中奥、星奥、娅豪、森林雪、北方车辆索道、BMF、经易集团、雪人股份、山东世纪星、中体善建、硕德体育、航天爱思诺、雪梦都、大连乾龙、重庆万迪、龙江机动车商城等山地及冰雪场馆服务品牌、旱冰旱雪品牌,还有庞巴迪、零度智控、中芯国际、客美德、阿比特、丽日帐篷、瑞德尔篷房、Axess、美萨、雅马哈、德迈科电器、圣克鲁斯、制冷创新、倍力曼、捷安杰、神奇冰等海外知名场地设备品牌也将参加本届冬博会。
冬季服饰装备展区包括冬季运动顶级服饰、设备和配件品牌,JACK WOLFSKIN狼爪、猛犸象、Reima、阿尔派妮、Elan、X-Bionic、奔流、LIVALL、高远体育、LY100等国内外知名品牌将悉数亮相冬博会。冰雪赛事与文化展区将展示冰雪IP赛事全记录、国内外知名体育大学、培训机构、冬奥艺术品收藏。
与此同时,包括黑龙江省体育局、吉林省体育局、首钢等机构也将参展,文投体育、Club Med、圣祥滑雪、雪域纵横等冬季运动服务品牌将全面参与本届冬博会。此外,还有冰雪秀场及互动体验专区,为观众现场打造真冰秀场及雪坡体验,提供冰壶试玩,近距离感受冰雪运动的魅力。“互联网+体育”专区将引入冬季运动仿真模拟体验系统、智能运动装备以及APP应用体验,夏普、京东方将展示最新8K显示技术及产品,让观众现场体验科技为运动注入的不竭动力。另外,在本届冬博会新闻发布会上,北京首钢建设投资有限公司与IDG、爱奇体育有限公司签订了《首钢西十冬奥广场北七筒项目合作框架协议》。
冰雪产业的发展离不开普通民众的广泛参与,冬博会通过引入众多精彩纷呈的展览和活动,让普通观众切身感受冰雪运动的无限激情,共享冬博、冬奥盛事。其中,作为本届冬博会亮点之一,新增设的“冰雪进校园”板块集中展示了冬季运动的教学、课件、训练场所以及相关设施设备,提供冰球、冰壶和滑雪训练的实际体验,提高青少年学习冰雪运动的兴趣,从而配合北京市教委的冬季运动示范校活动,打造“365天不落幕”的冬博会;另外,现场还展示了冰雪IP赛事全记录、国内外知名体育大学、培训机构、冬奥艺术品收藏等冰雪赛事与文化,引入冬季运动仿真模拟体验系统、智能运动装备以及APP应用体验等“互联网+”元素,提供真冰秀场、雪坡体验以及通过公共舞台推出的一系列配套活动。
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