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魔性小视频新尝试 联想“抖”出新高度

2017-09-09 12:11:53   中国青年网

而这一系列的特点和抖音用户群的喜好十分相符。作为专注年轻人的15秒音乐短视频社区,抖音APP自去年便在年轻人中流行开来,能够充分体现年轻人的创造力,镜头拼接、特效、转场等好玩的“黑科技”更是深得年轻人的欢心。

两个更懂年轻用户产品的结合自然会产生更剧烈的化学反应。

抖起来的联想不贪心 品牌露出也可以优雅适度

企业和平台合作,往往会陷入品牌过度曝光,引发民众兴趣缺缺,参与度不高的问题。但这次联想却不那么贪心,品牌露出的优雅而有节制,把自己要展现的表达出来,同时没有影响年轻人的参与热情。

这里不妨看一组数据:仅一天时间内,活动区上传分享的视频已有上万个,持续至晚间都仍在不断增长。视频风格多种多样,或性感可爱、或搞笑逗趣、或带有黑科技元素,通过镜头快慢、视频编辑、特效等技术,配上极具节奏感的音乐,让网友们大胆表达了生活中很少展示的另外一面,连抖音红人们纷纷也上传了“show真我”的活动视频。截至目前为止,排名第一的视频已获得3.6万次点赞。

引爆年轻人群体 联想+抖音将成完美商业合作模板

9日早晨,笔者发现小米携其代言人吴亦凡也“看中”了抖音这一吸引年轻人的创意平台。赶超摩拜,引起其他品牌竞相模仿,联想这一抖已经引起了足够的关注。在这次活动中,除了联想外,抖音的收获肯定也不小。

抖音高层表示,#放肆show真我#活动不仅在参与人次上打破了抖音的记录,在网友之间的互动以及表演风格的多样性上也玩出了新的花样和高度,为日后抖音平台的活动合作打造了一个完美样板。

抖音不是突发奇想 联想一直在和年轻人玩耍

在刚刚结束的“联想电脑装备节”中,联想更是将目光聚焦到年轻人,除了大幅让利、推出更符合年轻人需求的产品以外,促销玩法更是包含高考状元站台、小龙虾大餐免费吃、骑ofo小黄车进店购机直降500元等,从产品到与用户的沟通方式,联想年轻、朝气、充满活力的品牌形象越发凸显。

抖音上的话题活动才只刚拉开了序幕,据了解,在接下来的粉丝节活动中,联想还将在全国发起“十城同抖”的线下活动,为年轻人搭起线上线下交互的“真我主场”,放肆“抖”出自我提供更多大平台和更多创意素材。

这个粉丝节还会玩出哪些花样,非常值得期待!

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