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说件事 看动漫

2017-09-08 06:31:52   中国青年网

吃货222:山西文化,别样表达,真赞!话说小编露个脸呗。

江湖客2008:说实话,山西这样的动漫解读还是太少了,活泼点、接地气,大家看起来也轻松许多,希望有更多这样的动漫推动山西文化的发展。

张琦整理

专家谈

庞慧敏(山西大学新闻学院副教授):以动漫的形式将一些大家难理解的文字表达出来,比较适应人们的阅读习惯,比如政府文件,工作报告等硬性新闻,如果使用纯文字表达,大家可能需要反复阅读才能读懂,但是用动漫的形式体现出来,内容活泼、可视性强、通俗易懂,更能调动大家去观看的积极性。

另外,像山西日报客户端每周五发布的动漫新闻,短小精悍,让大家可以利用碎片化的时间观看,正符合现在人们的生活节奏。所以说用动漫的形式讲新闻,更容易传播,这也是以后的一个发展趋势。

杨继亮(锦禾佳尚文化传播(天津)有限公司技术总监):去年微信表情很火的“长草颜团子”IP形象诞生,当时很多人认为这样的形象设计和制作应该是沿海比较发达的城市创作出来的,没想到是出自山西一个90后团队之手。中国动漫比较集中在上海、杭州、广州等城市,目前IP形象的运营在中国算是动漫行业里的新兴产业,而形象IP最大的价值在于能够给产品赋能,重新焕发价值,使其具有极高的消费转化价值。

黎贯宇(山西传媒学院动画学院教师):山西文化基奠好,资源丰富,为动漫作品提供了创作素材;而且,山西赶上了北上广第一批动漫人才回流的好时机;再加上政府的大力支持,山西动漫的发展前景还是很好的。不足之处就是大环境不太好,像杭州、宁波、成都等城市都有成群结队的动漫公司出现,而山西现在真正成型的动漫公司并不多,因而缺少领军品牌和行业风向标。所以政府应该集中性引导,同时提高回流人才的待遇,增强动漫和其他产业的融合,让动漫不再是单一产品,而是能够变现,能够落到实处的产业。

郝巍东(太原师范学院设计系主任):2004年太原师范学院成立动画专业,这是山西省第一个动画类本科专业。之前虽然山西省的高校也一直在从事这方面的教学与实践,但培养出的学生大多都流失了,大部分学生选择去往北、上、广这些动漫行业比较发达的城市,服务于我们本土的动漫人才并不多。

所以我认为,山西对动漫人才的培养应该更开放些,和发达地区建立更广泛的联系和交流。另外,我们山西有非常丰富的地域文化值得挖掘,如果山西动漫能在这方面下大力气,加大投入,应该能推出很多精品,例如大红公鸡毛腿腿,就是结合了山西的特色文化,所以非常有影响力。希望动漫从业者能够深入挖掘我们的地域文化,山西动漫才能有特色,有特色才能有生命力。

王伟婷 整理

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