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由此可见,破旧立新其实并不难,重要的是用诚意和品质为观众锻造出光芒四射的标杆性作品,那些质量低下之作必然会于比较之中黯然失色,进而在电影市场上无立足之地。当观众真正洞穿孰优孰劣之时,便会自然而然地在心头建立起正确的审美坐标和价值量尺。浩瀚斑驳的电影市场常常因为鱼龙混杂、暗流涌动而并不平静,相信只要电影人守住“以质取胜”这根定海神针,就不会招致祸水泛滥。
从野蛮式生长到内涵式发展
前些年,中国电影票房每年的大幅度增长令许多人惊叹不已,然而到2016年,除了春节档破纪录的30亿元票房收入之外,暑期档、国庆档、贺岁档都惨淡收官,全年总票房比上年仅仅微增3%。再到今年暑期档,几部热门影片的市场表现呈两极化趋势,大受瞩目的个别佳作为国产电影注入了弥足珍贵的强心剂,成为票房总量的决定性增长点。从近年中国电影的发展境遇,清晰可见由野蛮式生长到内涵式提升的演进脉络。
毋庸置疑,不断充实内涵才能为电影产业提供源源不断的内生动力,那么“内涵”究竟指什么?曰精神内蕴与艺术质感。近日创造了票房神话的《战狼2》便是典型个案。影片一方面用酣畅淋漓的动作场面把爱国主义和英雄主义进行了无缝衔接,另一方面在国际化叙事话语中契合了国人对中国成为崛起大国的心理期待和民族自豪感。伴随着震撼场面、精致镜头与逼真特效,它的大获成功理所当然。其实,回望近些年的“爆款”影片,如《美人鱼》《大圣归来》《湄公河行动》等,绝大多数都堪称文质双美、形神兼备。实践证明,中国电影的审美突围和产业破局,应当更加着力于求诸己、求诸内、求诸品。
同样在这个暑期档,一部受到众多“微博大V”集体推荐的纪录片《二十二》,在良好口碑的助推下意外取得了票房逆袭,同样印证了中国电影的内涵式创作走向。作品聚焦了我国内地幸存的22位“慰安妇”的遭遇和现状,通过个别老人和长期关爱她们的人的“口述历史”,从纯客观的视角将往昔和当下娓娓道来,不动声色地完成了对于侵略者的控诉、对于受害者的同情、对于历史的省悟、对于生命的悲悯。个别作品的脱颖而出虽然还不具备普遍性意义,但至少折射出以文化含量著称的纪录片并不必然曲高和寡,至少印证了单靠精神力量依然可以征服观众。同时也从另一侧面证明,那些总是寄希望于用种种媚俗之伎俩的哗众取宠者,是对观众心理期待的误判、鉴赏水准的低估。中国电影不论走过什么,“内容为王”定会越来越成为所有电影人的坚定共识。
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